Detail publikace

A Comparison of the Approaches to Customer Experience Analysis

HAVÍŘ, D.

Originální název

A Comparison of the Approaches to Customer Experience Analysis

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

The aim of this paper is to summarize research on customer experience analysis and to explore and compare the dimensions describing customer experience listed in seven conceptual models with findings from 17 research projects on customer experience conducted after the year 2010. The purpose of this is to summarize recent knowledge, get the most comprehensive view on customer experience and its possible decomposition, and to reveal possible relationships between the dimensions.

Klíčová slova

customer experience; dimensions; research methods; scale development

Autoři

HAVÍŘ, D.

Vydáno

23. 9. 2017

Nakladatel

RTU Press

Místo

Riga, Latvia

ISSN

2256-0394

Periodikum

Economics and Business

Ročník

31

Číslo

1

Stát

Lotyšská republika

Strany od

82

Strany do

93

Strany počet

11

URL

http://www.degruyter.com/view/j/eb.2017.31.issue-1/eb-2017-0020/eb-2017-0020.xml?format=INT

Plný text v Digitální knihovně

http://hdl.handle.net/11012/70174

BibTex

@article{BUT140616,
  author="David {Havíř}",
  title="A Comparison of the Approaches to Customer Experience Analysis",
  journal="Economics and Business",
  year="2017",
  volume="31",
  number="1",
  pages="82--93",
  doi="10.1515/eb-2017-0020",
  issn="2256-0394",
  url="http://www.degruyter.com/view/j/eb.2017.31.issue-1/eb-2017-0020/eb-2017-0020.xml?format=INT"
}