Detail předmětu
Understanding Global and European Business Environment
FP-PugebPAk. rok: 2020/2021
a) Introduction: Business and Economy in the 'New' Europe
b) The EU Treaty and European Business
c) The Single European Market
d) The European Economic and Monetary Union (EMU)
e) Euro currency: Implications for corporate strategies
f) 6. Competition, Aid and Industry: EU Policy Action
g) The European Workforce: Change and Regulation
h) The Greening of European Business: Environmental Policies and Management
i) European Business: Competing in the Global Marketplace
j) The Foreign Trade relations of the EU vis-?-vis the US, Japan, China
Garant předmětu
Zajišťuje ústav
Výsledky učení předmětu
a) Dispute about the free movement of goods and services, labour, and capital (Schengen Agreement and the Economic and Monetary Union)
b) Discus the economic relationship between EU and the US, Japan, China
c) Evaluate how EU policies affecting business operations in Europe,
d) Explain the developments of economic integration in Europe (the Treaty of Rome and the Maastricht Treaty)
Prerekvizity
This course assumes prior knowledge of microeconomics and macroeconomics at the bachelor level.
Doporučená nebo povinná literatura
Barrass, Robert & Madhavan, Shobnana: European Economic Integration and Sustainable Development. Institutions, Issues and Policies. London: McGraw-Hill Book Company, 1996. Pp.48-132 & 203-228.
Welford, Richard & Prescott, Kate: European Business. An Issue-Based Approach. 3.ed. London: Pitman Publishing, 1996. Pp. 116-157 & 463-473.
Piggott, J. and Cook, M, 1993 , International Business Economics: A European Perspective, Longman, New York.
Willem, M, 1993 , The Economics of European Integration: Theory, Practice, Policy, Dartmouth, Aldershot, England
Způsob a kritéria hodnocení
Grades will be based on problem sets and written pair assignment and its presentation (20%), essay (20%), final exam (60%). The final exam will be closed book and will be comprehensive.
Jazyk výuky
angličtina
Osnovy výuky
Introduction: Business and Economy in the 'New' Europe
b) The EU Treaty and European Business
c) The Single European Market
d) The European Economic and Monetary Union (EMU)
e) Euro currency: Implications for corporate strategies
f) 6. Competition, Aid and Industry: EU Policy Action
g) The European Workforce: Change and Regulation
h) The Greening of European Business: Environmental Policies and Management
i) European Business: Competing in the Global Marketplace
j) The Foreign Trade relations of the EU vis-?-vis the US, Japan, China
Cíl
a) To provide students a knowledge and understanding of the governance and business policies of the European Union,
b) To describe students an international business context, in order to further and understanding of the European business environment
c) To show students the impact of EU policies on the European business environment and on corporate strategies developed in response to these policies.
Vymezení kontrolované výuky a způsob jejího provádění a formy nahrazování zameškané výuky
Nutná účast na výuce a prostudování literatury, na níž je předmet vystaven. Kontrola je v kompetenci vyučujícího.