Course detail

Information about competitors

FP-KikPAcad. year: 2015/2016

The subject is focused on gaining the information about the competition by legal and ethic way. The adoption of analytical process of gained information is the emphasis in this course together with process of gaining the added value – the new awareness about the competition.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

doc. Ing. František Bartes, CSc.

Department

Institute of Economics (ÚE)

Learning outcomes of the course unit

The aim is to enable students to understand the issues of information systems which are necessary to gather information about competitors and equip students with skills for obtaining legal information about competitors and their subsequent evaluation.

Prerequisites

The knowledge of organization and managerial functions of firms (basic level), the knowledge of work with PC and Internet (basic level).

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.

Assesment methods and criteria linked to learning outcomes

Conditions for passing an exam: Knowledge of taught topics and their practical application.

Course curriculum

1. Information on the competitive environment - The importance of information on the competitive environment for the senior management of the organization, The concept of information, Basic concepts: symptoms, data, functions, evidence, arguments, hypotheses news.
2. Determining the necessary information for senior management organization - Analysis of the problém, Determination of IQ, Determination KIT: strategic decisions and actions suggestions for early warning, profiles and descriptions of key players.
3. Sources of data and information - The distribution of sources of data and information, Conventional sources of data and information,
Electronic resources data and information, Intelligence Map, Act intelligence antennas, Act attenuation effect.
4. The methods of obtaining data and information - Phase collecting data and information, Traditional methods for collecting data and information, Software tools for data collection and information.
5. Processing of data and information: Processing of data and information - determine the reliability of sources of information, the importance of the information for the organization, determining the veracity of the information, Storing data and information.
6. Misinformation - Definition of misinformation, Types of misinformation, Rumor.
7. Misinformation - Identification of misinformation, Analysis of misinformation.
8. Weather eighth competitor reactions - Reactive approach, Late approach, Convenient access, Proactive access, Determination of reaction competitor.
9. Trade secrets Organization - Definition according to applicable legislation, Principles of trade secret protection organization, Principles of trade secret protection organization, Secrecy activities in the organization.
10. Ethics Competitive Intelligence - Reasons observance of ethics in the process of Competitive Intelligence, Fuld Code of Ethics Competitive Intelligence, SCIP Code of Ethics Competitive Intelligence, Harm Rule.
11. International Organization Competitive Intelligence - Strategic and Competitive Intelligence professionals – SCIP, Association of Independent Information Professionals – AIIP, Global Intelligence Alliance – GIA, International aspects of Competitive Intelligence, Cultural, ethnic and religious barriers.
12. Organizational forms of Competitive Intelligence process in the organization - Research Organization (unit CI), Mirror organizations, Shadow Organization, Examples of monitoring competition abroad.
13. Requirements staffing process Competitive Intelligence Organization - General requirements, Specific requirements.

Work placements

Not applicable.

Aims

The understanding of information systems dilemma necessary for gaining the information about competition and prove students with knowledge of legal competitive information gathering.

Specification of controlled education, way of implementation and compensation for absences

Control of results of independent work on specified tasks.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Not applicable.

Recommended reading

FULD, LEONARD, M. The New Competitor Intelligence. New York: 2005. (EN)
KAHANER, L., 1997: Competitive Intelligence. New York: Simon & Schuster, 1997. ISBN 978-0-684-84404-6. (EN)
LIEBOWITZ, J. Strategic Intelligence. New York: Auerbach Publications, 2006. 223p. ISBN 978-0-8493-9868-1.

Classification of course in study plans

  • Programme BAK Bachelor's

    branch BAK-EP , 2. year of study, summer semester, compulsory

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

doc. Ing. František Bartes, CSc.

Syllabus

1. Information on the competitive environment
2. Determining the necessary information for senior management organization
3. Sources of data and information
4. The methods of obtaining data and information
5. Processing of data and information
6. Misinformation
7. Misinformation
8. Weather eighth competitor reactions
9. Trade secrets Organization
10. Ethics Competitive Intelligence
11. International Organization Competitive Intelligence
12. Organizational forms of Competitive Intelligence process in the organization
13. Requirements staffing process Competitive Intelligence Organization