Detail publikace

The choice and intensity of marketing activities use in relation to company size. In International Conference

Originální název

The choice and intensity of marketing activities use in relation to company size. In International Conference

Anglický název

The choice and intensity of marketing activities use in relation to company size. In International Conference

Jazyk

en

Originální abstrakt

Purpose of the research is to present the selected data obtained from primary research, which concerns the choice and intensity of marketing activities use in the Czech business environment in view of their size. An analysis of the economic sources, professional publications, analysis and reports of previous research show that the key issue of Czech companies, despite application of various new methods and approaches, is in addition to the strategic management, particularly coordination and efficiency of their sales and marketing activities.

Anglický abstrakt

Purpose of the research is to present the selected data obtained from primary research, which concerns the choice and intensity of marketing activities use in the Czech business environment in view of their size. An analysis of the economic sources, professional publications, analysis and reports of previous research show that the key issue of Czech companies, despite application of various new methods and approaches, is in addition to the strategic management, particularly coordination and efficiency of their sales and marketing activities.

BibTex


@inproceedings{BUT97133,
  author="Iveta {Šimberová} and Lucie {Jedličková} and Petra {Šmakalová} and František {Milichovský}",
  title="The choice and intensity of marketing activities use in relation to company size. In International Conference",
  annote="Purpose of the research is to present the selected data obtained from primary research, which concerns the choice and intensity of marketing activities use in the Czech business environment in view of their size. An analysis of the economic sources, professional publications, analysis and reports of previous research show that the key issue of Czech companies, despite application of various new methods and approaches, is in addition to the strategic management, particularly coordination and efficiency of their sales and marketing activities.",
  address="CERM",
  booktitle="Trends in economics and management for the 21st century (id 20445)",
  chapter="97133",
  edition="2012",
  howpublished="print",
  institution="CERM",
  year="2012",
  month="september",
  pages="1--11",
  publisher="CERM",
  type="conference paper"
}