Detail publikace

Measurement of marketing effectiveness in industrial field

Originální název

Measurement of marketing effectiveness in industrial field

Anglický název

Measurement of marketing effectiveness in industrial field

Jazyk

en

Originální abstrakt

The paper draws upon a research about the influence of marketing effectiveness on the companies in the Czech Republic. Industrial marketing creates big opportunities for many companies which influence not only final consumer. It comes to this, that companies must become more innovative in production which could both decrease final price and increase quality of products as need. Industry area is the specific field for efficiency and performance measurement because there is not any integrated point of view on the implementation of specific marketing activities. Aim of the paper is to analyze whether Czech companies track marketing efforts and what methods of tracking they use. For this paper were used literature research as secondary research and as primary research questionnaire survey with processing by SPSS Statistics. In questionnaire survey were asked companies from various industrial fields.

Anglický abstrakt

The paper draws upon a research about the influence of marketing effectiveness on the companies in the Czech Republic. Industrial marketing creates big opportunities for many companies which influence not only final consumer. It comes to this, that companies must become more innovative in production which could both decrease final price and increase quality of products as need. Industry area is the specific field for efficiency and performance measurement because there is not any integrated point of view on the implementation of specific marketing activities. Aim of the paper is to analyze whether Czech companies track marketing efforts and what methods of tracking they use. For this paper were used literature research as secondary research and as primary research questionnaire survey with processing by SPSS Statistics. In questionnaire survey were asked companies from various industrial fields.

BibTex


@inproceedings{BUT93758,
  author="František {Milichovský} and Iveta {Šimberová}",
  title="Measurement of marketing effectiveness in industrial field",
  annote="The paper draws upon a research about the influence of marketing effectiveness on the companies in the Czech Republic. Industrial marketing creates big opportunities for many companies which influence not only final consumer. It comes to this, that companies must become more innovative in production which could both decrease final price and increase quality of products as need. Industry area is the specific field for efficiency and performance measurement because there is not any integrated point of view on the implementation of specific marketing activities. Aim of the paper is to analyze whether Czech companies track marketing efforts and what methods of tracking they use. For this paper were used literature research as secondary research and as primary research questionnaire survey with processing by SPSS Statistics. In questionnaire survey were asked companies from various industrial fields.",
  address="EDIS",
  booktitle="Electronic Interantional Interdisciplinary Conference 2012",
  chapter="93758",
  howpublished="electronic, physical medium",
  institution="EDIS",
  year="2013",
  month="september",
  pages="170--176",
  publisher="EDIS",
  type="conference paper"
}