Detail publikace

Research Results in the Field of Information Support for Innovation Activities

ŽIŽLAVSKÝ, O. ŠMAKALOVÁ, P.

Originální název

Research Results in the Field of Information Support for Innovation Activities

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

The paper deals with an actual issue focused on one of the world wide problem - effective development of an innovation process in the company. Just innovation is deemed as an essential part of companys efficiency and its development with an impact on overall performance and competitiveness. The purpose of this paper is to present and discuss knowledge and findings of original primary research into South-Moravian companies within two projects of Internal Grant Agency Faculty of Business and Management Brno University of Technology, which were conducted in 2009 and 2010. For this analysis a questionnaire survey was used - the results of the primary research reflect innovative activities from the top managers point of view. The scientific aim of the paper is to gain knowledge and analyse the present status of innovative activities as it pertains to Czech and foreign professional literature and in the Czech business environment. Authors proved with help of questionnaire survey that many companies still neglect information support of their innovation activities although given the importance of innovation as an engine of growth. Moreover, as shown by the primary research, the majority of companies lack a sophisticated marketing information system, modelling and analysis of the future market, analyses of customers, their behaviour and unsaid needs, definition of price strategies, and analysis of new expansion areas. These findings are not affirmative for our business environment.

Klíčová slova

innovation, research, marketing, competitiveness

Autoři

ŽIŽLAVSKÝ, O.; ŠMAKALOVÁ, P.

Rok RIV

2011

Vydáno

28. 6. 2011

Nakladatel

Mendelova univerzita v Brně

Místo

Brno

ISSN

1211-8516

Periodikum

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Ročník

19

Číslo

4

Stát

Česká republika

Strany od

387

Strany do

398

Strany počet

420

URL

https://acta.mendelu.cz/59/4/0387/

Plný text v Digitální knihovně

http://hdl.handle.net/11012/69247

BibTex

@article{BUT72383,
  author="Ondřej {Žižlavský} and Petra {Šmakalová}",
  title="Research Results in the Field of Information Support for Innovation Activities",
  journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis",
  year="2011",
  volume="19",
  number="4",
  pages="387--398",
  doi="10.11118/actaun201159040387",
  issn="1211-8516",
  url="https://acta.mendelu.cz/59/4/0387/"
}