Detail publikace

Strategic Marketing - a Case of Brewing Industry

CHALUPSKÝ, V.

Originální název

Strategic Marketing - a Case of Brewing Industry

Anglický název

Strategic Marketing - a Case of Brewing Industry

Jazyk

en

Originální abstrakt

Strategic marketing is a complex of mutually linked steps, that is necessary to perform in the right manner in order to succeed in competitive market environment. The strategic marketing concept is explained and the brewing industry used as an example of both good and bad practices.

Anglický abstrakt

Strategic marketing is a complex of mutually linked steps, that is necessary to perform in the right manner in order to succeed in competitive market environment. The strategic marketing concept is explained and the brewing industry used as an example of both good and bad practices.

Dokumenty

BibTex


@misc{BUT67832,
  author="Vladimír {Chalupský}",
  title="Strategic Marketing - a Case of Brewing Industry",
  annote="Strategic marketing is a complex of mutually linked steps, that is necessary to perform in the right manner in order to succeed in competitive market environment. The strategic marketing concept is explained and the brewing industry used as an example of both good and bad practices.",
  chapter="67832",
  year="2007",
  month="may",
  type="multimedia"
}