Detail publikace

Benchmarking as marketing support

MILICHOVSKÝ, F.

Originální název

Benchmarking as marketing support

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

The paper deals with question how production can be supported by marketing processes in industrial area focused on general engineering. Successfully marketing may be competitive advantage but there is not only method for correct comparison of companies in marketing field. Marketing is almost one of the most important processes in production and it activities support company sales. Except sales, marketing can support customer satisfaction as part of quality field. In engineering there is more important to apply marketing processes through it specificity. In this paper is main aim to give a view into marketing processes in engineering with help quality methods like Total Quality Management (TQM), benchmarking or EFQM excellence model. These methods are many, but by using several of them may be important competitive advantage.

Klíčová slova

performance, marketing efficiency, engineering, total quality management, benchmarking

Autoři

MILICHOVSKÝ, F.

Rok RIV

2010

Vydáno

22. 4. 2010

Nakladatel

RTU Publishing House

Místo

Riga Technical University

ISSN

1822-6515

Periodikum

Economics and management-2007

Ročník

15

Číslo

15

Stát

Litevská republika

Strany od

678

Strany do

681

Strany počet

4

BibTex

@article{BUT50127,
  author="František {Milichovský}",
  title="Benchmarking as marketing support",
  journal="Economics and management-2007",
  year="2010",
  volume="15",
  number="15",
  pages="678--681",
  issn="1822-6515"
}