Detail publikace

Success of High-Tech Firms: Base of the Marketing Knowledge

Originální název

Success of High-Tech Firms: Base of the Marketing Knowledge

Anglický název

Success of High-Tech Firms: Base of the Marketing Knowledge

Jazyk

en

Originální abstrakt

The aim of the paper is focused to characterize traits of marketing approach in High-Tech firms that should be knowledge resource for traditional firms. In introduction is paid attention to importance of the High-Tech firms' development. Core of the paper is oriented looking for differences between the High-Tech and traditional products. In conclusion is mainly paid attention to marketing strategy in High- Tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project "Research on implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

Anglický abstrakt

The aim of the paper is focused to characterize traits of marketing approach in High-Tech firms that should be knowledge resource for traditional firms. In introduction is paid attention to importance of the High-Tech firms' development. Core of the paper is oriented looking for differences between the High-Tech and traditional products. In conclusion is mainly paid attention to marketing strategy in High- Tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project "Research on implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

BibTex


@article{BUT48632,
  author="Iveta {Šimberová}",
  title="Success of High-Tech Firms: Base of the Marketing Knowledge",
  annote="The aim of the paper is focused to characterize traits of marketing approach in High-Tech firms that should be knowledge resource for traditional firms. In introduction is paid attention to importance of the High-Tech firms' development. Core of the paper is oriented looking for differences between  the High-Tech and traditional products. In conclusion is mainly paid attention to marketing strategy in  High- Tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project "Research on implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).",
  address="Knowledge Society Institute",
  chapter="48632",
  institution="Knowledge Society Institute",
  journal="Knowledge Society",
  number="1",
  volume="3",
  year="2008",
  month="september",
  pages="53--61",
  publisher="Knowledge Society Institute",
  type="journal article - other"
}