Detail publikace

Creative Society-Space for Development of Company Innovative Potential

Originální název

Creative Society-Space for Development of Company Innovative Potential

Anglický název

Creative Society-Space for Development of Company Innovative Potential

Jazyk

en

Originální abstrakt

The paper discusses the contemporary concept of the so-called creative society and its capacity to become one of future platforms for the development of the companies' innovative potential. The key capability for economies and regions to remain competitive is to attract, cultivate and motivate groups of creative people. The authors emphasize that there are many such interested groups and individuals, the so-called stakeholders, in the undertaking's environment with which the undertaking interacts. Research into these key creative groups and their interactions creates a space for the innovation of offers of the undertakings. A competitive advantage gained by establishing and developing relationships with these individuals or groups of stakeholders offers itself particularly in sections of accompanying services that constitute at present an important part of the undertakings' offer.

Anglický abstrakt

The paper discusses the contemporary concept of the so-called creative society and its capacity to become one of future platforms for the development of the companies' innovative potential. The key capability for economies and regions to remain competitive is to attract, cultivate and motivate groups of creative people. The authors emphasize that there are many such interested groups and individuals, the so-called stakeholders, in the undertaking's environment with which the undertaking interacts. Research into these key creative groups and their interactions creates a space for the innovation of offers of the undertakings. A competitive advantage gained by establishing and developing relationships with these individuals or groups of stakeholders offers itself particularly in sections of accompanying services that constitute at present an important part of the undertakings' offer.

BibTex


@article{BUT48461,
  author="Iveta {Šimberová} and Petr {Němeček} and Alena {Kocmanová} and Natalja {Lace}",
  title="Creative Society-Space for Development of Company Innovative Potential",
  annote="The paper discusses the contemporary concept of the so-called creative society and its capacity to become one of future platforms for the development of the companies' innovative potential. The key capability for economies and regions to remain competitive is to attract, cultivate and motivate groups of creative people. The authors emphasize that there are many such interested groups and individuals, the so-called stakeholders, in the undertaking's environment with which the undertaking interacts. Research into these key creative groups and their interactions creates a space for the innovation of offers of the undertakings. A competitive advantage gained by establishing and developing relationships with these individuals or groups of stakeholders offers itself particularly in sections of accompanying services that constitute at present an important part of the undertakings' offer.",
  address="KSI Transactions on Knowledge Society",
  chapter="48461",
  institution="KSI Transactions on Knowledge Society",
  journal="Knowledge Society",
  number="september 2009",
  volume="3",
  year="2009",
  month="september",
  pages="55--59",
  publisher="KSI Transactions on Knowledge Society",
  type="journal article - other"
}