Detail publikace

Customer services and their role for industrial small and medium companies.

KAŇOVSKÁ, L.

Originální název

Customer services and their role for industrial small and medium companies.

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

The aim of this paper is to present the problems of customer services from the theoretical view on their important role for small and medium companies and also selected results of research held in industrial SMEs. Customer services are kind of services being provided by companies to their products. Customer services can be found in all economic spheres, such as in primary sphere, as well as in secondary and tertiary ones. The first part of the paper briefly describes the main characteristics of customer services, such as definitions, benefits (using as a competitive advantage as well) and typical examples provided in industry. The second part is focused on the brief overview on the research held in industrial SMEs (the producers and sellers of saws and saw bands and their customers) in the Czech Republic. The last part of paper, conclusion part, suggests a proposal of general rules for providing customer.

Klíčová slova

Marketing, customer services, SMEs, the Czech Republic.

Autoři

KAŇOVSKÁ, L.

Rok RIV

2009

Vydáno

1. 4. 2009

Nakladatel

Kaunas University of Technology

Místo

Kaunas

ISSN

1822-6515

Periodikum

Economics and management-2007

Ročník

14

Číslo

14

Stát

Litevská republika

Strany od

413

Strany do

420

Strany počet

8

BibTex

@article{BUT47740,
  author="Lucie {Kaňovská}",
  title="Customer services and their role for industrial small and medium companies.",
  journal="Economics and management-2007",
  year="2009",
  volume="14",
  number="14",
  pages="413--420",
  issn="1822-6515"
}