Detail publikace

Marketing Control in the Context of new Trends coming out from Globalization of Economics

ŠIMBEROVÁ, I. NEJEZCHLEB, L.

Originální název

Marketing Control in the Context of new Trends coming out from Globalization of Economics

Český název

Marketing Control in the Context of new Trends coming out from Globalization of Economics

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

cs

Originální abstrakt

The article focuses on the influence of globalization over the application of marketing approaches in the companies operating in the reforming economies. It describes the basis principles of different application of marketing approaches to customers and perception of future changes, which will be in these approaches changed under the development of the global approaches to market. At the end are proposed main points, which the companies will have to accept so as to win in the environment of the global competition.

Český abstrakt

The article focuses on the influence of globalization over the application of marketing approaches in the companies operating in the reforming economies. It describes the basis principles of different application of marketing approaches to customers and perception of future changes, which will be in these approaches changed under the development of the global approaches to market. At the end are proposed main points, which the companies will have to accept so as to win in the environment of the global competition.

Vydáno

01.01.2001

Nakladatel

BMF BUT

Místo

Brno

ISBN

80-86510-05-0

Kniha

Business and Economic Development in CEE : Implications for EconomicIntegration into Wider Europe

Edice

zborník

Strany od

382-388

Strany počet

6

BibTex


@inproceedings{BUT4709,
  author="Iveta {Šimberová} and Lubomír {Nejezchleb}",
  title="Marketing Control in the Context of new Trends coming out from Globalization of Economics",
  annote="The article focuses on the influence of globalization over the application of marketing approaches in the companies operating in the reforming economies. It describes the basis principles of different application of marketing approaches to customers and perception of future changes, which will be in these approaches changed under the development of the global approaches to market. At the end are proposed main points, which the companies will have to accept so as to win in the environment of the global competition.",
  address="BMF BUT",
  booktitle="Business and Economic Development in CEE : Implications for EconomicIntegration into Wider Europe",
  chapter="4709",
  edition="zborník",
  institution="BMF BUT",
  year="2001",
  month="january",
  pages="382-388",
  publisher="BMF BUT",
  type="conference paper"
}