Detail publikace

Customer Satisfaction from The point of view of Czech Companies

ŠIMBEROVÁ, I.

Originální název

Customer Satisfaction from The point of view of Czech Companies

Český název

Customer Satisfaction from The point of view of Czech Companies

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

cs

Originální abstrakt

The contribution focuses on the view to the modern marketing philosophy – Total Customer Satisfaction, which is the subject of not only scientific research, but also the company applications. Customer satisfaction is considered as important strategic factor of success in the worldwide scale, which we can delimitate within the framework of model of Business Excellence. Application of marketing philosophy is also conditioned by the difference of the cultural framework at geographical, branch and company levels. Knowledge of the partial part of the pre-research aimed at company culture and strategic control has partially revealed the discrepancy between declaration of strategy focused on total customer satisfaction and its real application within the Czech companies.

Český abstrakt

The contribution focuses on the view to the modern marketing philosophy – Total Customer Satisfaction, which is the subject of not only scientific research, but also the company applications. Customer satisfaction is considered as important strategic factor of success in the worldwide scale, which we can delimitate within the framework of model of Business Excellence. Application of marketing philosophy is also conditioned by the difference of the cultural framework at geographical, branch and company levels. Knowledge of the partial part of the pre-research aimed at company culture and strategic control has partially revealed the discrepancy between declaration of strategy focused on total customer satisfaction and its real application within the Czech companies.

Rok RIV

2001

Vydáno

01.01.2001

Nakladatel

GLORIA Katowice

Místo

Katowice

ISBN

83-912732

Kniha

Zachowania Podmiotów Rynkowych w Polsce a Proces Integracji Europejskiej

Edice

Zborník

Strany od

321

Strany do

326

Strany počet

6

BibTex


@inproceedings{BUT4708,
  author="Iveta {Šimberová}",
  title="Customer Satisfaction from The point of view of Czech Companies",
  annote="The contribution focuses on the view to the modern marketing philosophy – Total Customer Satisfaction, which is the subject of not only scientific research, but also the company applications. Customer satisfaction is considered as important strategic factor of success in the worldwide scale, which we can delimitate within the framework of model of Business Excellence. Application of marketing philosophy is also conditioned by the difference of the cultural framework at geographical, branch and company levels. Knowledge of the partial part of the pre-research aimed at company culture and strategic control has partially revealed the discrepancy between declaration of strategy focused on total customer satisfaction and its real application within the Czech companies.",
  address="GLORIA Katowice",
  booktitle="Zachowania Podmiotów Rynkowych w Polsce a Proces Integracji Europejskiej",
  chapter="4708",
  edition="Zborník",
  institution="GLORIA Katowice",
  year="2001",
  month="january",
  pages="321",
  publisher="GLORIA Katowice",
  type="conference paper"
}