Detail publikace

Marketing approach in internationalisation process of SMEs in Czech republic

Originální název

Marketing approach in internationalisation process of SMEs in Czech republic

Anglický název

Marketing approach in internationalisation process of SMEs in Czech republic

Jazyk

en

Originální abstrakt

The paper briefly describes the internationalisation process of SMEs in the CR and demonstrates application of marketing activities in involvement of these enterprises in the international business.

Anglický abstrakt

The paper briefly describes the internationalisation process of SMEs in the CR and demonstrates application of marketing activities in involvement of these enterprises in the international business.

Dokumenty

BibTex


@article{BUT44676,
  author="Iveta {Šimberová}",
  title="Marketing approach in internationalisation process of SMEs in Czech republic",
  annote="The paper briefly describes the internationalisation process of SMEs in the CR and demonstrates application of marketing activities in involvement of these enterprises in the international business.",
  address="Vilnius University",
  chapter="44676",
  institution="Vilnius University",
  number="1",
  volume="2005",
  year="2005",
  month="may",
  pages="97--105",
  publisher="Vilnius University",
  type="journal article - other"
}