Detail publikace

Long-life Education from Marketing Point of View

ŠIMBEROVÁ, I.

Originální název

Long-life Education from Marketing Point of View

Typ

článek v časopise - ostatní, Jost

Jazyk

angličtina

Originální abstrakt

The article deals with the trend of long-life education and the application of marketing approach in the conditions of the Czech Republic. Contemporary society is characterized especially by the terms such as: change, uncertainty, knowledge, information, globalization etc. We are also touched by these terms in the educational system; we have to be aware of the fact that the education itself ages faster and faster. The sense should be so as the educated person could be employed without any problem, so as his/her competence would comply with topical needs of labor market. Nevertheless, this task is not easy, as requirements of labor market are variable, much like the overall contemporary world. The learning is becoming a long-life task. If the universities want to comply with their mission - i.e. to prepare people for their lives - not only must they develop their field in such a way so as it corresponds with the requirements of contemporary world, but also they must expand their care from students also to the sphere of graduates. To monitor their entry to the labor market, their professional development, and to subsequently apply marketing approach in the management of long-life education.

Klíčová slova

Long-life eductaion, marketing of educational system, long-life education programmes

Autoři

ŠIMBEROVÁ, I.

Rok RIV

2006

Vydáno

12. 4. 2006

Nakladatel

Vilnius University

Místo

Vilnius Lithuania

ISSN

1822-3133

Periodikum

VADYBA Management

Ročník

02

Číslo

11

Stát

Estonská republika

Strany od

136

Strany do

143

Strany počet

8

BibTex

@article{BUT44622,
  author="Iveta {Šimberová}",
  title="Long-life Education from Marketing Point of View",
  journal="VADYBA
Management",
  year="2006",
  volume="02",
  number="11",
  pages="136--143",
  issn="1822-3133"
}