Detail publikace

MARKETING IN HIGH-TECH FIRMS

Originální název

MARKETING IN HIGH-TECH FIRMS

Anglický název

MARKETING IN HIGH-TECH FIRMS

Jazyk

en

Originální abstrakt

The paper is focused to the marketing orientation in high tech firms. In introduction of the paper is paid attention to importance of the topic relating with area of high-tech development. Core of the paper is oriented looking for appropriate basic factors of the definition of high-tech firms based on the secondary statistical sources review. In conclusion is mainly paid attention to position of marketing in high-tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project "Research on implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

Anglický abstrakt

The paper is focused to the marketing orientation in high tech firms. In introduction of the paper is paid attention to importance of the topic relating with area of high-tech development. Core of the paper is oriented looking for appropriate basic factors of the definition of high-tech firms based on the secondary statistical sources review. In conclusion is mainly paid attention to position of marketing in high-tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project "Research on implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

Dokumenty

BibTex


@inproceedings{BUT25495,
  author="Iveta {Šimberová}",
  title="MARKETING IN HIGH-TECH FIRMS",
  annote="The paper is focused to the marketing orientation in high tech firms. In introduction of the paper is paid attention to importance of the topic relating with area of high-tech development. Core of the paper is oriented looking for appropriate basic factors of the definition of high-tech firms based on the secondary statistical sources review. In conclusion is mainly paid attention to position of marketing in high-tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project "Research on implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).",
  address="STU Bratislava",
  booktitle="Modern Approaches to Corporate Management",
  chapter="25495",
  edition="2007",
  institution="STU Bratislava",
  year="2007",
  month="september",
  pages="1--9",
  publisher="STU Bratislava",
  type="conference paper"
}