Detail publikace

STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK

Originální název

STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK

Anglický název

STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK

Jazyk

en

Originální abstrakt

This paper is focused to the managerial aspects of the relationship with stakeholders, under the assumption that transfer of knowledge is being made from relationship marketing and market orientation perspectives. To manage the relationship with stakeholders, as has been the case with customers it seems to be useful for successful development of companies. In the paper is described the model of stakeholder management system The framework of the newest marketing concepts provide theoretical base for further stakeholder management research in this are. In the conclusion are pointed out on areas that should be in the centre of next surveying.

Anglický abstrakt

This paper is focused to the managerial aspects of the relationship with stakeholders, under the assumption that transfer of knowledge is being made from relationship marketing and market orientation perspectives. To manage the relationship with stakeholders, as has been the case with customers it seems to be useful for successful development of companies. In the paper is described the model of stakeholder management system The framework of the newest marketing concepts provide theoretical base for further stakeholder management research in this are. In the conclusion are pointed out on areas that should be in the centre of next surveying.

BibTex


@inproceedings{BUT25481,
  author="Iveta {Šimberová} and Petr {Němeček} and Alena {Kocmanová}",
  title="STAKEHOLDER MANAGEMENT IN THE MARKETING CONCEPTS FRAMEWORK",
  annote="This paper is focused to the managerial aspects of the relationship with stakeholders, under the assumption that transfer of knowledge is being made from relationship marketing and market orientation perspectives. To manage the relationship with stakeholders, as has been the case with customers it seems to be useful for successful development of companies. In the paper is described the model of stakeholder management system The framework of the newest marketing concepts provide theoretical base for further stakeholder management research in this are. In the conclusion are pointed out on areas that should be in the centre of next surveying.",
  address="University of Pardubice",
  booktitle="CRM 2007 "Customer Relationship Management 07"",
  chapter="25481",
  edition="2007",
  institution="University of Pardubice",
  year="2007",
  month="september",
  pages="35--43",
  publisher="University of Pardubice",
  type="conference paper"
}