Detail publikace

Marketing philosophy in connection to the strategic planning in the Czech companies

Originální název

Marketing philosophy in connection to the strategic planning in the Czech companies

Anglický název

Marketing philosophy in connection to the strategic planning in the Czech companies

Jazyk

en

BibTex


@inproceedings{BUT2454,
  author="Iveta {Šimberová} and Lubomír {Nejezchleb}",
  title="Marketing philosophy in connection to the strategic planning in the Czech companies",
  address="Ú. ekonomiky a managementu",
  booktitle="Ewolucja pracy kierowniczej w warunkach integracji europejskiej",
  chapter="2454",
  institution="Ú. ekonomiky a managementu",
  year="2000",
  month="november",
  pages="145",
  publisher="Ú. ekonomiky a managementu",
  type="conference paper"
}