Detail publikace

Customer services integration to products produced on industrial markets

KAŇOVSKÁ, L.

Originální název

Customer services integration to products produced on industrial markets

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

Services are a significant strategic element. They have an impact on company prosperity. Nowadays, these services are almost a necessity for companies that want to face up to strong competitiveness and that want to have constantly satisfied and loyal customers. The article is focused on the main problems of integration of customer services, namely customer services provided on industrial markets to products. The first part is focused on very brief description of customer services and its role. The second part describes the main problems of integration of customer services to industry.

Klíčová slova

customer services, industrial markets

Autoři

KAŇOVSKÁ, L.

Vydáno

27. 5. 2005

Nakladatel

VUT v Brně, Fakulta podnikatelská

Místo

Brno

ISBN

80-214-2408-7

BibTex

@inproceedings{BUT19662,
  author="Lucie {Kaňovská}",
  title="Customer services integration to products produced on industrial markets",
  year="2005",
  publisher="VUT v Brně, Fakulta podnikatelská",
  address="Brno",
  isbn="80-214-2408-7"
}