Detail publikace

The Internationalisation of Czech SMEs: The Impact of Marketing Knowledge Deficits

Originální název

The Internationalisation of Czech SMEs: The Impact of Marketing Knowledge Deficits

Anglický název

The Internationalisation of Czech SMEs: The Impact of Marketing Knowledge Deficits

Jazyk

en

Originální abstrakt

The entry of the Czech Republic into the EU provides new opportunities for research in the area of corporate growth and business environmental change, among many others. Both factors will be a source of additional complexity that will have to be addressed by Czech companies. As well as providing many new business opportunities, the changes brought about by the accession may constitute significant threats for some Czech enterprises.

Anglický abstrakt

The entry of the Czech Republic into the EU provides new opportunities for research in the area of corporate growth and business environmental change, among many others. Both factors will be a source of additional complexity that will have to be addressed by Czech companies. As well as providing many new business opportunities, the changes brought about by the accession may constitute significant threats for some Czech enterprises.

BibTex


@inproceedings{BUT17835,
  author="Iveta {Šimberová} and David John {Pollard}",
  title="The Internationalisation of Czech SMEs: The Impact of Marketing Knowledge Deficits",
  annote="The entry of the Czech Republic into the EU provides new opportunities for research in the area of corporate growth and business environmental change, among many others. Both factors will be a source of additional complexity that will have to be addressed by Czech companies. As well as providing many new business opportunities, the changes brought about by the accession may constitute significant threats for some Czech enterprises.",
  address="VUT v Brně, Fakulta podnikatelská",
  booktitle="Business and Economic Development in Central and Eastern Europe",
  chapter="17835",
  institution="VUT v Brně, Fakulta podnikatelská",
  year="2004",
  month="september",
  pages="67",
  publisher="VUT v Brně, Fakulta podnikatelská",
  type="conference paper"
}