Detail publikace

The Internationalisation of Czech SMEs: The Impact of Marketing Knowledge Deficits

ŠIMBEROVÁ, I. POLLARD, D.

Originální název

The Internationalisation of Czech SMEs: The Impact of Marketing Knowledge Deficits

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The entry of the Czech Republic into the EU provides new opportunities for research in the area of corporate growth and business environmental change, among many others. Both factors will be a source of additional complexity that will have to be addressed by Czech companies. As well as providing many new business opportunities, the changes brought about by the accession may constitute significant threats for some Czech enterprises.

Klíčová slova

Internationalisation, SME, Marketing knowledge

Autoři

ŠIMBEROVÁ, I.; POLLARD, D.

Rok RIV

2004

Vydáno

10. 9. 2004

Nakladatel

VUT v Brně, Fakulta podnikatelská

Místo

Brno

ISBN

80-214-2717-5

Kniha

Business and Economic Development in Central and Eastern Europe

Strany od

67

Strany do

86

Strany počet

20

BibTex

@inproceedings{BUT17835,
  author="Iveta {Šimberová} and David John {Pollard}",
  title="The Internationalisation of Czech SMEs: The Impact of Marketing Knowledge Deficits",
  booktitle="Business and Economic Development in Central and Eastern Europe",
  year="2004",
  pages="20",
  publisher="VUT v Brně, Fakulta podnikatelská",
  address="Brno",
  isbn="80-214-2717-5"
}