Detail publikace

The role of market orientation in contemporary managament

Chalupský, V.

Originální název

The role of market orientation in contemporary managament

Anglický název

The role of market orientation in contemporary managament

Jazyk

en

Originální abstrakt

Market orientation is a business culture, that commits the organization to the continuous creation of superior value for customer. The aim of this article is to discuss some of theoretical approaches toward marketing orientation.

Anglický abstrakt

Market orientation is a business culture, that commits the organization to the continuous creation of superior value for customer. The aim of this article is to discuss some of theoretical approaches toward marketing orientation.

Dokumenty

BibTex


@inproceedings{BUT17205,
  author="Vladimír {Chalupský}",
  title="The role of market orientation in contemporary managament",
  annote="Market orientation is a business culture, that commits the organization to the continuous creation of superior value for customer. The aim of this article is to discuss some of theoretical approaches toward marketing orientation.",
  booktitle="Management, economics and business development in the new european conditions",
  chapter="17205",
  year="2004",
  month="may",
  pages="25",
  type="conference paper"
}