Detail publikace

Customers´ Perception of Value in the Context of Value Co-creation Concept: A Pilot Study

SVOBODOVÁ, K. ZICH, R.

Originální název

Customers´ Perception of Value in the Context of Value Co-creation Concept: A Pilot Study

Anglický název

Customers´ Perception of Value in the Context of Value Co-creation Concept: A Pilot Study

Jazyk

en

Originální abstrakt

A dynamic competitive environment requires strategic thinking and it is essential for a company competitiveness that its development goes entirely to the logic of creating value for the customer. In this context, the article demonstrates the results of a pilot study of customer value perception in the automotive sector. From the perspective of companies, this represents a significant potential, since identifying and evaluating customer value can largely determine the communication strategy of individual automobile dealers. The aim of this article is to evaluate the applicability of the concept of values in connection with customer perception. The changes in company´s approach to communication towards the customers should be taken into consideration to increase its competitiveness.

Anglický abstrakt

A dynamic competitive environment requires strategic thinking and it is essential for a company competitiveness that its development goes entirely to the logic of creating value for the customer. In this context, the article demonstrates the results of a pilot study of customer value perception in the automotive sector. From the perspective of companies, this represents a significant potential, since identifying and evaluating customer value can largely determine the communication strategy of individual automobile dealers. The aim of this article is to evaluate the applicability of the concept of values in connection with customer perception. The changes in company´s approach to communication towards the customers should be taken into consideration to increase its competitiveness.

Dokumenty

BibTex


@inproceedings{BUT164772,
  author="Karolína {Svobodová} and Robert {Zich}",
  title="Customers´ Perception of Value in the Context of Value Co-creation Concept: A Pilot Study
",
  annote="A dynamic competitive environment requires strategic thinking and it is essential for a company competitiveness that its development goes entirely to the logic of creating value for the customer. In this context, the article demonstrates the results of a pilot study of customer value perception in the automotive sector. From the perspective of companies, this represents a significant potential, since identifying and evaluating customer value can largely determine the communication strategy of individual automobile dealers. The aim of this article is to evaluate the applicability of the concept of values in connection with customer perception. The changes in company´s approach to communication towards the customers should be taken into consideration to increase its competitiveness.",
  booktitle="Proceedings of the 1st International Conference on Automotive Industry 2020",
  chapter="164772",
  howpublished="online",
  year="2020",
  month="november",
  pages="276--288",
  type="conference paper"
}