Detail publikace

Impact of financial performance of outdoor wear producers on brand perception of consumers

MILICHOVSKÝ, F. MRÁČEK, P.

Originální název

Impact of financial performance of outdoor wear producers on brand perception of consumers

Typ

článek v časopise ve Web of Science, Jimp

Jazyk

angličtina

Originální abstrakt

Financial performance of company is considered as one of the most crucial area, on which companies focus on. Similar approach is in field of outdoor wear production. Contribution is focused on finding, which financial indicators are key for the outdoor wear producers in connection with perception by final customers in Czech Republic. According to our findings it is obvious that companies use profit indicators mainly medium and large size, and in western and northern regions of Europe. Empirical evidence was realised in two groups: (1) companies, (2) customers. For analysis of companies there were used data from 4996 subject. For customers’ analysis there was employed questionnaire survey, on which participated 292 persons. For the analysis of gained data there was factor analysis and correspondence analysis with validation technique based on chi-square nonparametric tests and for transparent representation of the structure of dependence and interpretation is used symmetric correspondence map.

Klíčová slova

Financial performance indicators, business, consumer perception, outdoor production

Autoři

MILICHOVSKÝ, F.; MRÁČEK, P.

Vydáno

10. 1. 2018

Nakladatel

Magnanimitas

Místo

Hradec Králové

ISSN

2464-6733

Periodikum

AD ALTA: Journal of Interdisciplinary Research

Ročník

7

Číslo

2

Stát

Česká republika

Strany od

144

Strany do

149

Strany počet

6

URL

http://www.magnanimitas.cz/ADALTA/0702/papers/A_milichovsky.pdf

BibTex

@article{BUT143683,
  author="František {Milichovský} and Pavel {Mráček}",
  title="Impact of financial performance of outdoor wear producers on brand perception of consumers",
  journal="AD ALTA: Journal of Interdisciplinary Research",
  year="2018",
  volume="7",
  number="2",
  pages="144--149",
  issn="2464-6733",
  url="http://www.magnanimitas.cz/ADALTA/0702/papers/A_milichovsky.pdf"
}