Detail publikace

The role of marketing culture in the context of suistainable company development

ŠIMBEROVÁ, I.

Originální název

The role of marketing culture in the context of suistainable company development

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The objective of this article is theoretical delimitation of the term of marketing culture and formation of the background for its research from the point of long-term development of the company. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In case of marketing culture it concerns the fact that just this culture could integrate with its basic postulates determining the relation to environment the individual sub-cultures in the organization and, consequently, to form space for successful functioning of companies. The article has been prepared within the framework of the solution to research with the title Organization Culture of Czech Companies (GA 402/02/0114).

Klíčová slova

Marketing culture, czech companies, research, suistainable development

Autoři

ŠIMBEROVÁ, I.

Rok RIV

2003

Vydáno

1. 1. 2004

Nakladatel

BIHA, Riga, Lotyšsko

Místo

BIHA, Riga, Lotyšsko

ISBN

9984-653-96-X

Kniha

Proceeding of 5th Annual International Conference Conditions of suistainable development: new challenges and prospects

Edice

2004

Číslo edice

1

Strany od

302

Strany do

311

Strany počet

9

BibTex

@inproceedings{BUT14008,
  author="Iveta {Šimberová}",
  title="The role of marketing culture in the context of suistainable company development",
  booktitle="Proceeding of 5th Annual International Conference Conditions of suistainable development: new challenges and prospects",
  year="2004",
  series="2004",
  number="1",
  pages="302--311",
  publisher="BIHA, Riga, Lotyšsko",
  address="BIHA, Riga, Lotyšsko",
  isbn="9984-653-96-X"
}