Detail publikace

The role of marketing culture in the context of suistainable company development

Originální název

The role of marketing culture in the context of suistainable company development

Anglický název

The role of marketing culture in the context of suistainable company development

Jazyk

en

Originální abstrakt

The objective of this article is theoretical delimitation of the term of marketing culture and formation of the background for its research from the point of long-term development of the company. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In case of marketing culture it concerns the fact that just this culture could integrate with its basic postulates determining the relation to environment the individual sub-cultures in the organization and, consequently, to form space for successful functioning of companies. The article has been prepared within the framework of the solution to research with the title Organization Culture of Czech Companies (GA 402/02/0114).

Anglický abstrakt

The objective of this article is theoretical delimitation of the term of marketing culture and formation of the background for its research from the point of long-term development of the company. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In case of marketing culture it concerns the fact that just this culture could integrate with its basic postulates determining the relation to environment the individual sub-cultures in the organization and, consequently, to form space for successful functioning of companies. The article has been prepared within the framework of the solution to research with the title Organization Culture of Czech Companies (GA 402/02/0114).

BibTex


@inproceedings{BUT14008,
  author="Iveta {Šimberová}",
  title="The role of marketing culture in the context of suistainable company development",
  annote="The objective of this article is theoretical delimitation of the term of marketing culture and formation of the background for its research from the point of long-term development of the company. Lately, possibilities how to guarantee sustainable development of companies are sought more and more frequently. In case of marketing culture it concerns the fact that just this culture could integrate  with its basic postulates determining the relation to environment  the individual sub-cultures in the organization and, consequently, to form space for successful functioning of companies. The article has been prepared within the framework of the solution to research with the title  Organization Culture of Czech Companies  (GA 402/02/0114).",
  address="BIHA, Riga, Lotyšsko",
  booktitle="Proceeding of 5th Annual International Conference Conditions of suistainable development: new challenges and prospects",
  chapter="14008",
  edition="2004",
  institution="BIHA, Riga, Lotyšsko",
  year="2004",
  month="january",
  pages="302--311",
  publisher="BIHA, Riga, Lotyšsko",
  type="conference paper"
}