Detail publikace

Significance of marketing in the process of the internationalization of small and midlle-sized enterprises in the Czech republic

Originální název

Significance of marketing in the process of the internationalization of small and midlle-sized enterprises in the Czech republic

Anglický název

Significance of marketing in the process of the internationalization of small and midlle-sized enterprises in the Czech republic

Jazyk

en

Originální abstrakt

Contemporary social development is characterized by series of supporting phenomena. As the driving power is considered the globalization of economic activities, which connect manufacturing and markets of various countries by means of business with goods and services, movement of capital and information, mutually linked networks of ownership and control of multi-national companies. However, recently the attention of economists turns to SMEs, which seem to be important factors of this development. Their potential in the world spreads especially due to their manufacturing and organization flexibility, more consistent use of sources, ability to introduce the inventions to the market, and to commercially execute these innovations. Connecting of SMEs into the international transactions is the area, which is not described enough in the literature, mainly in the transforming economies. The objective of the text is to outline this process of SMEs in the Czech Republic, with the aim to emphasize the role of marketing in small and middle-sized enterprises for their penetration to foreign markets and facing to foreign competitors in the domestic markets. Text comes out from the data from pre-research held in 2002 within the framework of the research project GA 402/02/106 under the title Internationalization of small and middle-sized enterprises in the Czech Republic.

Anglický abstrakt

Contemporary social development is characterized by series of supporting phenomena. As the driving power is considered the globalization of economic activities, which connect manufacturing and markets of various countries by means of business with goods and services, movement of capital and information, mutually linked networks of ownership and control of multi-national companies. However, recently the attention of economists turns to SMEs, which seem to be important factors of this development. Their potential in the world spreads especially due to their manufacturing and organization flexibility, more consistent use of sources, ability to introduce the inventions to the market, and to commercially execute these innovations. Connecting of SMEs into the international transactions is the area, which is not described enough in the literature, mainly in the transforming economies. The objective of the text is to outline this process of SMEs in the Czech Republic, with the aim to emphasize the role of marketing in small and middle-sized enterprises for their penetration to foreign markets and facing to foreign competitors in the domestic markets. Text comes out from the data from pre-research held in 2002 within the framework of the research project GA 402/02/106 under the title Internationalization of small and middle-sized enterprises in the Czech Republic.

Dokumenty

BibTex


@inproceedings{BUT14006,
  author="Iveta {Šimberová}",
  title="Significance of marketing in the process of the internationalization of small and midlle-sized enterprises in the Czech republic",
  annote="Contemporary social development is characterized by series of supporting phenomena. As the driving power is considered the globalization of economic activities, which connect manufacturing and markets of various countries by means of business with goods and services, movement of capital and information, mutually linked networks of ownership and control of multi-national companies. However, recently the attention of economists turns to SMEs, which seem to be important factors of this development. Their potential in the world spreads especially due to their manufacturing and organization flexibility, more consistent use of sources, ability to introduce the inventions to the market, and to commercially execute these innovations. Connecting of SMEs into the international transactions is the area, which is not described enough in the literature, mainly in the transforming economies. The objective of the text is to outline this process of SMEs in the Czech Republic, with the aim to emphasize the role of marketing in small and middle-sized enterprises for their penetration to foreign markets and facing to foreign competitors in the domestic markets. Text comes out from the data from pre-research held in 2002 within the framework of the research project GA 402/02/106 under the title Internationalization of small and middle-sized enterprises in the Czech Republic.",
  address="Banská Bystrica: EF Univerzita Matěja Bela",
  booktitle="Marketing of the companiesin V4 countries one step before the entry to EU",
  chapter="14006",
  edition="2003",
  institution="Banská Bystrica: EF Univerzita Matěja Bela",
  year="2003",
  month="january",
  pages="358--365",
  publisher="Banská Bystrica: EF Univerzita Matěja Bela",
  type="conference paper"
}