Detail publikace

Environmental Reporting as a Part of a Marketing Communication

PAVLÁKOVÁ DOČEKALOVÁ, M. HORNUNGOVÁ, J.

Originální název

Environmental Reporting as a Part of a Marketing Communication

Typ

kapitola v knize

Jazyk

angličtina

Originální abstrakt

The paper aims to examine the role of environmental reporting as the part of marketing communication of a company. This corporate activity can play the important role towards company’s various stakeholders, especially to customers and suppliers. They can evaluate the impact of such marketing information on a company´s corporate reputation and brand image. The research is focused on small and medium-sized enterprises operating in the manufacturing industry. Data applied in the paper has been tested through Chi-square test. Research presented in this paper has proved that environmental reporting positively influences concluding of new contracts. Environmental communication and labelling is an important source of information for environmentally conscious consumers and it has the potential to influence their decision-making.

Klíčová slova

Reporting, Marketing Communication, SMEs, Chi-square test

Autoři

PAVLÁKOVÁ DOČEKALOVÁ, M.; HORNUNGOVÁ, J.

Vydáno

2. 1. 2017

Nakladatel

Springer International Publishing

Místo

Mykonos, Greece

ISBN

978-3-319-33863-7

Kniha

Strategic Innovative Marketing

Edice

1

ISSN

2198-7246

Periodikum

Springer Proceedings in Business and Economics

Stát

Švýcarská konfederace

Strany od

331

Strany do

336

Strany počet

6

BibTex

@inbook{BUT126572,
  author="Marie {Pavláková Dočekalová} and Jana {Hornungová}",
  title="Environmental Reporting as a Part of a Marketing Communication",
  booktitle="Strategic Innovative Marketing",
  year="2017",
  publisher="Springer International Publishing",
  address="Mykonos, Greece",
  series="1",
  pages="331--336",
  doi="10.1007/978-3-319-33865-1\{_}42",
  isbn="978-3-319-33863-7"
}