Detail publikace

Consumer House of Quality Matrix for Shopping Decision Making Process

SCHÜLLER, D. VIDECKÁ, Z. CHALUPSKÝ, V.

Originální název

Consumer House of Quality Matrix for Shopping Decision Making Process

Anglický název

Consumer House of Quality Matrix for Shopping Decision Making Process

Jazyk

en

Originální abstrakt

The purpose of this study is to present the new method where the house of quality is crucial tool which helps customers in shopping decision making process. The suggested method is based on the combination of customer marketing mix 4C and the house of quality.

Anglický abstrakt

The purpose of this study is to present the new method where the house of quality is crucial tool which helps customers in shopping decision making process. The suggested method is based on the combination of customer marketing mix 4C and the house of quality.

Dokumenty

BibTex


@inproceedings{BUT119579,
  author="David {Schüller} and Zdeňka {Videcká} and Vladimír {Chalupský}",
  title="Consumer House of Quality Matrix for Shopping Decision Making Process",
  annote="The purpose of this study is to present the new method where the house of quality is crucial tool which helps customers in shopping decision making process. The suggested method is based on the combination of customer marketing mix 4C and the house of quality.",
  address="Bulgarian Academy of Sciences",
  booktitle="2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015",
  chapter="119579",
  howpublished="print",
  institution="Bulgarian Academy of Sciences",
  number="3",
  year="2015",
  month="august",
  pages="131--138",
  publisher="Bulgarian Academy of Sciences",
  type="conference paper"
}