Detail publikace

The country-of-origin effect and its influence on consumer's purchasing decision

Originální název

The country-of-origin effect and its influence on consumer's purchasing decision

Anglický název

The country-of-origin effect and its influence on consumer's purchasing decision

Jazyk

en

Originální abstrakt

The aim of this article is to provide the results of research focused on the topic connected with the country of origin eff ect and its infl uence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers – they are forming their opinion and consumer behaviour so the companies can positively infl uence them. This study contains the results which refl ect the opinion of consumers in condition of the Czech Republic in connection with the country of origin eff ect, consumer ethnocentrism and consumer patriotism and its infl uence in the wine industry.

Anglický abstrakt

The aim of this article is to provide the results of research focused on the topic connected with the country of origin eff ect and its infl uence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers – they are forming their opinion and consumer behaviour so the companies can positively infl uence them. This study contains the results which refl ect the opinion of consumers in condition of the Czech Republic in connection with the country of origin eff ect, consumer ethnocentrism and consumer patriotism and its infl uence in the wine industry.

BibTex


@article{BUT114229,
  author="Jitka {Veselá} and Robert {Zich}",
  title="The country-of-origin effect and its influence on consumer's purchasing decision",
  annote="The aim of this article is to provide the results of research focused on the topic connected with the country of origin eff ect and its infl uence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods
combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers – they are forming their opinion and consumer behaviour so the companies can positively infl uence them. This study contains the results
which refl ect the opinion of consumers in condition of the Czech Republic in connection with the country of origin eff ect, consumer ethnocentrism and consumer patriotism and its infl uence in the wine industry.",
  address="Mendel University",
  chapter="114229",
  doi="10.11118/actaun201563020667",
  institution="Mendel University",
  number="2",
  volume="63",
  year="2015",
  month="april",
  pages="667--673",
  publisher="Mendel University",
  type="journal article in Scopus"
}