Detail publikace

Stakeholders of Universities

SCHÜLLER, D.

Originální název

Stakeholders of Universities

Český název

Stakeholders of Universities

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

cs

Originální abstrakt

The purpose of this paper is to introduce the theoretical framework of the stakeholder approach in higher education. The further aim is to identify the main stakeholders of public universities n the Czech Republic. This paper is based on qualitative research and the results are summarised and elaborated on in written and tabular form.

Český abstrakt

The purpose of this paper is to introduce the theoretical framework of the stakeholder approach in higher education. The further aim is to identify the main stakeholders of public universities n the Czech Republic. This paper is based on qualitative research and the results are summarised and elaborated on in written and tabular form.

Klíčová slova

Stakeholders, Public Universities, Czech Republic, Marketing Communication

Rok RIV

2011

Vydáno

27.05.2011

Nakladatel

Brno University of Technology, Faculty of Business and Management

Místo

Brno, Czech Republic

ISBN

978-80-214-4257-3

Kniha

International Scientific PH.D. and Post Docs Conference

Strany od

34

Strany do

39

Strany počet

5

Dokumenty

BibTex


@inproceedings{BUT88614,
  author="David {Schüller}",
  title="Stakeholders of Universities",
  annote="The purpose of this paper is to introduce the theoretical framework of the stakeholder approach in higher education. The further aim is to identify the main stakeholders of public universities n the Czech Republic. This paper is based on qualitative research and the results are summarised and elaborated on in written and tabular form.",
  address="Brno University of Technology, Faculty of Business and Management",
  booktitle="International Scientific PH.D. and Post Docs Conference",
  chapter="88614",
  howpublished="electronic, physical medium",
  institution="Brno University of Technology, Faculty of Business and Management",
  year="2011",
  month="may",
  pages="34--39",
  publisher="Brno University of Technology, Faculty of Business and Management",
  type="conference paper"
}