Detail publikace

Creating the national image-tool to better promote the country?

VESELÁ, J.

Originální název

Creating the national image-tool to better promote the country?

Anglický název

Creating the national image-tool to better promote the country?

Jazyk

en

Originální abstrakt

This paper deals with how to create a national image. In the first part the theoretical background is outlined, the aspects which are important in creating image. Then the paper summarizes the problems of creating image of the Czech Republic. It includes the characteristics of organizations which are responsible for the spreading image of the Czech Republic abroad, the problems with creating the logograph for the Czech Republic and a perception of the Czech Republic by inhabitants of Germany.

Anglický abstrakt

This paper deals with how to create a national image. In the first part the theoretical background is outlined, the aspects which are important in creating image. Then the paper summarizes the problems of creating image of the Czech Republic. It includes the characteristics of organizations which are responsible for the spreading image of the Czech Republic abroad, the problems with creating the logograph for the Czech Republic and a perception of the Czech Republic by inhabitants of Germany.

Dokumenty

BibTex


@inproceedings{BUT72320,
  author="Jitka {Veselá}",
  title="Creating the national image-tool to better promote the country?",
  annote="This paper deals with how to create a national image. In the first part the theoretical background is outlined, the aspects which are important in creating image. Then the paper summarizes the problems of creating image of the Czech Republic. It includes the characteristics of organizations which are responsible for the spreading image of the Czech Republic abroad, the problems with creating the logograph for the Czech Republic and a perception of the Czech Republic by inhabitants of Germany.",
  address="VUT Brno",
  booktitle="International Scientific Ph.D. and Post Docs Conference",
  chapter="72320",
  howpublished="electronic, physical medium",
  institution="VUT Brno",
  year="2011",
  month="may",
  pages="119--125",
  publisher="VUT Brno",
  type="conference paper"
}