Detail publikace

Creating the national image-tool to better promote the country?

VESELÁ, J.

Originální název

Creating the national image-tool to better promote the country?

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

This paper deals with how to create a national image. In the first part the theoretical background is outlined, the aspects which are important in creating image. Then the paper summarizes the problems of creating image of the Czech Republic. It includes the characteristics of organizations which are responsible for the spreading image of the Czech Republic abroad, the problems with creating the logograph for the Czech Republic and a perception of the Czech Republic by inhabitants of Germany.

Klíčová slova

National image, brand, Czech Republic, logo, Anholt's Nation Brands Index.

Autoři

VESELÁ, J.

Rok RIV

2011

Vydáno

27. 5. 2011

Nakladatel

VUT Brno

Místo

Brno

ISBN

978-80-214-4257-3

Kniha

International Scientific Ph.D. and Post Docs Conference

Strany od

119

Strany do

125

Strany počet

7

BibTex

@inproceedings{BUT72320,
  author="Jitka {Veselá}",
  title="Creating the national image-tool to better promote the country?",
  booktitle="International Scientific Ph.D. and Post Docs Conference",
  year="2011",
  pages="119--125",
  publisher="VUT Brno",
  address="Brno",
  isbn="978-80-214-4257-3"
}