Detail publikace

Modeling cause and effect relationships of strategy map using economic and social performance factors in the organizational culture

HORNUNGOVÁ, J. PETROVÁ, K. MILICHOVSKÝ, F.

Originální název

Modeling cause and effect relationships of strategy map using economic and social performance factors in the organizational culture

Typ

článek v časopise ve Scopus, Jsc

Jazyk

angličtina

Originální abstrakt

The paper deals with the possibility to use a strategy map as a tool for the management of a company's strategy. The objective of the paper is to introduce performance factors that are included in the map, playing an important role in the evaluation of economic and social indicators. According to defined factors we stated the performance model with a focus on three important corporate perspectives such as economic, working environment, and the local community. These perspectives are considered such an important part of the strategic management of the business and can help an organization to define and assess progress towards the attainment of its objectives. The introductory part of the article presents the reduction of economic and social factors of performance and further uses this information to draft a strategy map, specific to the chosen sector. Establishment of causal link schemes among the individual strategic objectives, mutually linked and influencing each other, leads to the confirmation that the success of the strategy depends on many factors.

Klíčová slova

strategy map, business strategy, economic factors, social factors, factor analysis, performance, models, organizational culture

Autoři

HORNUNGOVÁ, J.; PETROVÁ, K.; MILICHOVSKÝ, F.

Vydáno

1. 7. 2020

Nakladatel

Mendel University Press

Místo

Brno

ISSN

1211-8516

Periodikum

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Ročník

68

Číslo

3

Stát

Česká republika

Strany od

613

Strany do

624

Strany počet

12

URL

https://acta.mendelu.cz/68/3/0613/

Plný text v Digitální knihovně

http://hdl.handle.net/11012/193388

BibTex

@article{BUT163992,
  author="Jana {Hornungová} and Kateřina {Petrová} and František {Milichovský}",
  title="Modeling cause and effect relationships of strategy map using economic and social performance factors in the organizational culture",
  journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis",
  year="2020",
  volume="68",
  number="3",
  pages="613--624",
  doi="10.11118/actaun202068030613",
  issn="1211-8516",
  url="https://acta.mendelu.cz/68/3/0613/"
}