Detail publikace

Digitalization of logistic processes by customer services

BARTOŠEK, V. JUROVÁ, M.

Originální název

Digitalization of logistic processes by customer services

Anglický název

Digitalization of logistic processes by customer services

Jazyk

en

Originální abstrakt

The paper is based on the expertise and conclusions resulting from a research of approaches by companies to creating customer relationships in the South Moravian Region. Today’s customers and users require an increasingly higher quality of services offered by the supply chain organizations. The above trends imply that the digitalization of logistics must be given a higher priority in cooperation with marketing policy. This fact was the main reason for the requirements being defined of a perfect delivery and creation of the value supplied to the customer. A customer demands higher and higher parameters of products and the quality of the services offered. The paper aims to find a way of increasing the value perceived by the customer by digitalizing the logistic conception, which also is focused on approaches other than the control of distribution stages and customer service levels with a narrow focus on the supply chain.

Anglický abstrakt

The paper is based on the expertise and conclusions resulting from a research of approaches by companies to creating customer relationships in the South Moravian Region. Today’s customers and users require an increasingly higher quality of services offered by the supply chain organizations. The above trends imply that the digitalization of logistics must be given a higher priority in cooperation with marketing policy. This fact was the main reason for the requirements being defined of a perfect delivery and creation of the value supplied to the customer. A customer demands higher and higher parameters of products and the quality of the services offered. The paper aims to find a way of increasing the value perceived by the customer by digitalizing the logistic conception, which also is focused on approaches other than the control of distribution stages and customer service levels with a narrow focus on the supply chain.

Dokumenty

BibTex


@inproceedings{BUT155343,
  author="Vladimír {Bartošek} and Marie {Jurová}",
  title="Digitalization of logistic processes by customer services",
  annote="The paper is based on the expertise and conclusions resulting from a research of approaches by companies to creating customer relationships in the South Moravian Region. Today’s customers and users require an increasingly higher quality of services offered by the supply chain organizations. The above trends imply that the digitalization of logistics must be given a higher priority in cooperation with marketing policy. This fact was the main reason for the requirements being defined of a perfect delivery and creation of the value supplied to the customer. A customer demands higher and higher parameters of products and the quality of the services offered. The paper aims to find a way of increasing the value perceived by the customer by digitalizing the logistic conception, which also is focused on approaches other than the control of distribution stages and customer service levels with a narrow focus on the supply chain.",
  address="Publishing House Alexander Dubček University in Trenčín",
  booktitle="Proceedings of scientific contributions from the international scientific conference The Imapct of Industry 4.0 on Job Creation",
  chapter="155343",
  howpublished="online",
  institution="Publishing House Alexander Dubček University in Trenčín",
  year="2018",
  month="november",
  pages="34--39",
  publisher="Publishing House Alexander Dubček University in Trenčín",
  type="conference paper"
}