Detail publikace

How to prepare an impressive journey: Dimensional decomposition of customer experience

HAVÍŘ, D. MACHALA, J.

Originální název

How to prepare an impressive journey: Dimensional decomposition of customer experience

Typ

článek ve sborníku ve WoS nebo Scopus

Jazyk

angličtina

Originální abstrakt

The aim of this paper is to provide a set of dimensions and sub-dimensions of customer experience with examples which will provide a valuable baseline for researchers and managers in need to easily and better understand nature of customer experience.

Klíčová slova

customer, experience, dimension, journey, ride-sharing, uber

Autoři

HAVÍŘ, D.; MACHALA, J.

Vydáno

29. 11. 2018

Nakladatel

Vydavatel'stvo EKONÓM

Místo

Bratislava

ISBN

978-80-225-4554-9

Kniha

MERKÚR 2018 :The Proceedings of the International Scientific Conference for PhD. Students and Young Scientists

Strany od

91

Strany do

100

Strany počet

10

URL

https://of.euba.sk/veda-a-vyskum/publikacna-cinnost/publikacie-autorov-of/539-the-proccedings-of-the-international-scientific-conference-merkur-2018

BibTex

@inproceedings{BUT151617,
  author="David {Havíř} and Jan {Machala}",
  title="How to prepare an impressive journey: Dimensional decomposition of customer experience",
  booktitle="MERKÚR 2018 :The Proceedings of the International Scientific Conference for PhD. Students and Young Scientists",
  year="2018",
  pages="91--100",
  publisher="Vydavatel'stvo EKONÓM",
  address="Bratislava",
  isbn="978-80-225-4554-9",
  url="https://of.euba.sk/veda-a-vyskum/publikacna-cinnost/publikacie-autorov-of/539-the-proccedings-of-the-international-scientific-conference-merkur-2018"
}