Detail publikace

How can measurement of delay be helpful for geolocation databases?

Originální název

How can measurement of delay be helpful for geolocation databases?

Anglický název

How can measurement of delay be helpful for geolocation databases?

Jazyk

en

Originální abstrakt

The geolocation of computer or mobile phone is widely used to increase enterprises' income by targeted marketing using customer's location. The knowledge of computer's geographic location also helps to provide better services e.g. localized webpage content like national settings, weather forecasts, news and so on. Many companies spend a lot of money to get precise geographic and demographic information about their customers, mostly using some IP geolocation database. In the paper some of these databases are described and we discussed their effect on business. The issue of IP geolocation databases is the necessity of regular maintenance because of changes in IP address assignment and devices relocation. The problem can be solved with active IP geolocation methods, which are mostly based on delay measurement. The paper deals with verification of selected database records' trustworthiness using active IP geolocation methods. We present the comparison of geographic location gained from databases and calculated using results of measurement. Most of results verified by active methods were accurate, but small percentage of database records had wrong location. This could influence the enterprises' business due to targeting the wrong information to customers. Therefore, the paper recommends to regularly check all database records with some active IP geolocation method to prevent providing incorrect information.

Anglický abstrakt

The geolocation of computer or mobile phone is widely used to increase enterprises' income by targeted marketing using customer's location. The knowledge of computer's geographic location also helps to provide better services e.g. localized webpage content like national settings, weather forecasts, news and so on. Many companies spend a lot of money to get precise geographic and demographic information about their customers, mostly using some IP geolocation database. In the paper some of these databases are described and we discussed their effect on business. The issue of IP geolocation databases is the necessity of regular maintenance because of changes in IP address assignment and devices relocation. The problem can be solved with active IP geolocation methods, which are mostly based on delay measurement. The paper deals with verification of selected database records' trustworthiness using active IP geolocation methods. We present the comparison of geographic location gained from databases and calculated using results of measurement. Most of results verified by active methods were accurate, but small percentage of database records had wrong location. This could influence the enterprises' business due to targeting the wrong information to customers. Therefore, the paper recommends to regularly check all database records with some active IP geolocation method to prevent providing incorrect information.

BibTex


@inproceedings{BUT138841,
  author="Jiří {Balej} and Dan {Komosný} and Petr {Zach}",
  title="How can measurement of delay be helpful for geolocation databases?",
  annote="The geolocation of computer or mobile phone is widely used to increase enterprises' income by targeted marketing using customer's location. The knowledge of computer's geographic location also helps to provide better services e.g. localized webpage content like national settings, weather forecasts, news and so on. Many companies spend a lot of money to get precise geographic and demographic information about their customers, mostly using some IP geolocation database. In the paper some of these databases are described and we discussed their effect on business. The issue of IP geolocation databases is the necessity of regular maintenance because of changes in IP address assignment and devices relocation. The problem can be solved with active IP geolocation methods, which are mostly based on delay measurement. The paper deals with verification of selected database records' trustworthiness using active IP geolocation methods. We present the comparison of geographic location gained from databases and calculated using results of measurement. Most of results verified by active methods were accurate, but small percentage of database records had wrong location. This could influence the enterprises' business due to targeting the wrong information to customers. Therefore, the paper recommends to regularly check all database records with some active IP geolocation method to prevent providing incorrect information.",
  booktitle="Enterprise and Competitive Environment: Conference Proceedings",
  chapter="138841",
  howpublished="online",
  year="2017",
  month="march",
  pages="24--32",
  type="conference paper"
}