Detail publikace

Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market

HANZELKA, M.

Originální název

Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market

Anglický název

Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market

Jazyk

en

Originální abstrakt

The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.

Anglický abstrakt

The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.

Dokumenty

BibTex


@inproceedings{BUT119533,
  author="Michael {Hanzelka}",
  title="Using the Concept of Customer Life - Time Value in Internal Marketing Management Companies from Financial Market",
  annote="The aim of this work is to focus primarily on the methodology for internal use CLV Customers to create new scientific knowledge in the area of Quantifying costs and benefits of internal Customers, ie. Employees and partners in a Particular market segment. Like External Customers (markets) as well as internal Customers express their behavior and demeanor Greater or lesser affection, in the first case and to mark the latter case the Employer. Therefore, the modeling of CLV for internal Customers will require a Qualified prediction and quantification of a wide range of both Hard and Soft items and its conversion to a valid pointer.",
  address="IBIMA",
  booktitle="In INNOVATION VISION 2020: From Regional Development Sustainability to Global Economic Growth. Management Conference (25th IBIMA) on 7- 8 May 2015 in Amsterdam",
  chapter="119533",
  howpublished="electronic, physical medium",
  institution="IBIMA",
  year="2015",
  month="may",
  pages="2534--2542",
  publisher="IBIMA",
  type="conference paper"
}