Detail publikace

The country-of-origin effect and its influence on consumer's purchasing decision

VESELÁ, J. ZICH, R.

Originální název

The country-of-origin effect and its influence on consumer's purchasing decision

Typ

článek v časopise ve Scopus, Jsc

Jazyk

angličtina

Originální abstrakt

The aim of this article is to provide the results of research focused on the topic connected with the country of origin effect and its influence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers - they are forming their opinion and consumer behaviour so the companies can positively influence them. This study contains the results which reflect the opinion of consumers in condition of the Czech Republic in connection with the country of origin effect, consumer ethnocentrism and consumer patriotism and its influence in the wine industry.

Klíčová slova

country-of-origin eff ect, consumer ethnocentrism, consumer patriotism, wine industry, consumer behaviour, Generation Y

Autoři

VESELÁ, J.; ZICH, R.

Rok RIV

2015

Vydáno

30. 4. 2015

Nakladatel

Mendel University in Brno

Místo

Brno

ISSN

1211-8516

Periodikum

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Ročník

63

Číslo

2

Stát

Česká republika

Strany od

667

Strany do

673

Strany počet

7

URL

http://acta.mendelu.cz/artkey/acu-201502-0035_the-country-of-origin-effect-and-its-influence-on-consumer-s-purchasing-decision.php

Plný text v Digitální knihovně

http://hdl.handle.net/11012/201371

BibTex

@article{BUT114229,
  author="Jitka {Veselá} and Robert {Zich}",
  title="The country-of-origin effect and its influence on consumer's purchasing decision",
  journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis",
  year="2015",
  volume="63",
  number="2",
  pages="667--673",
  doi="10.11118/actaun201563020667",
  issn="1211-8516",
  url="http://acta.mendelu.cz/artkey/acu-201502-0035_the-country-of-origin-effect-and-its-influence-on-consumer-s-purchasing-decision.php"
}