Ing.

František Milichovský

Ph.D., MBA, DiS.

FP, ÚM – odborný asistent

+420 54114 3782
milichovsky@fbm.vutbr.cz

Odeslat VUT zprávu

Ing. František Milichovský, Ph.D., MBA, DiS.

Publikace

  • 2020

    MRÁČEK, P.; MILICHOVSKÝ, F. Influence of in-store marketing and customers' behaviour in outdoor shops. In MARKETING IDENTITY: Offline Is the New Online. Kusá, A., Zaušková, A., Bučková, Z. Trnava, SK: University of SS. Cyril and Methodius in Trnava, 2020. s. 652-666. ISBN: 978-80-572-0038-3.
    Detail | WWW

    HORNUNGOVÁ, J.; PETROVÁ, K.; MILICHOVSKÝ, F. Modeling cause and effect relationships of strategy map using economic and social performance factors in the organizational culture. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2020, roč. 68, č. 3, s. 613-624. ISSN: 1211-8516.
    Detail | WWW | Plný text v Digitální knihovně

    KOUDELKOVÁ, P.; MILICHOVSKÝ, F. Perception of social companies at customers’ side in Czech business environment. Littera Scripta, 2020, roč. 12, č. 2, s. 67-78. ISSN: 1805-9112.
    Detail | WWW | Plný text v Digitální knihovně

    MILICHOVSKÝ, F.; MRÁČEK, P. Customers’ behaviour during purchasing vegetarian products in global retail environment. In The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy. SHS Web of Conferences. EDP Sciences, 2020. s. 1-7. ISSN: 2261-2424.
    Detail | WWW | Plný text v Digitální knihovně

    DOMANIŽOVÁ, P.; MILICHOVSKÝ, F.; KUBA, K. Business models, strategy and innovation in the new world of digitization. Littera Scripta, 2020, roč. 13, č. 1, s. 1-15. ISSN: 1805-9112.
    Detail | WWW | Plný text v Digitální knihovně

    ULLRICH, D.; AMBROZOVÁ, E.; POKORNÝ, V.; MILICHOVSKÝ, F.; KUBA, K. Indicators of the psychophysical condition of an individual for coping with challenging conditions of security environmen. AD ALTA: Journal of Interdisciplinary Research, 2020, roč. 10, č. 1, s. 195-200. ISSN: 2464-6733.
    Detail | WWW

  • 2019

    MILICHOVSKÝ, F. Relationship of activities in reverse logistics according to sell point in Czech Republic. In Innovative Economic Symposium 2018 - Milestones and Trends of World Economy (IES2018). SHS Web of Conferences. Peking (CN): EDP Sciences, 2019. s. 1-9. ISBN: 978-2-7598-9063-7. ISSN: 2261-2424.
    Detail | WWW

    MILICHOVSKÝ, F.; MRÁČEK, P. Customers’ Behaviour According to Their Reaction on Communication of Vegetarianism in Czech Republic. In Marketing Identity 2018: Digital Mirrors - part I. Čábyová L., Rybanský R., Bezáková Z. Smolenice, SK: University of SS. Cyril and Methodius in Trnava, 2019. s. 390-397. ISBN: 978-80-8105-984-1.
    Detail | WWW

    ULLRICH, D.; KOLEŇÁK, J.; AMBROZOVÁ, E.; POKORNÝ, V.; MILICHOVSKÝ, F. Global X-tream Index and its Partial Parameters for Identifying the Level of Potential Individual Characteristics in the Challenging Conditions of a Modern Corporate and Security Environment. Sustainability, 2019, roč. 11, č. 12, s. 1-15. ISSN: 2071-1050.
    Detail | WWW

    BUMBEROVÁ, V.; MILICHOVSKÝ, F. Sustainability Development of Knowledge-Intensive Business Services: Strategic Actions and Business Performance. Sustainability, 2019, roč. 11, č. 18, s. 1-19. ISSN: 2071-1050.
    Detail | WWW

    KUBA, K.; MILICHOVSKÝ, F. Implementation of Industry 4.0 in Engineering Companies. AD ALTA: Journal of Interdisciplinary Research, 2019, roč. 9, č. 1, s. 197-202. ISSN: 2464-6733.
    Detail | WWW

    BUMBEROVÁ, V.; MILICHOVSKÝ, F. Business development patterns of small knowledge intensive enterprises from Czech Republic. In Innovation Management, Entrepreneurship and Sustainability. Praha: Oeconomica Publishing House, 2019. s. 89-103. ISBN: 978-80-245-2316-3.
    Detail | WWW

    MILICHOVSKÝ, F.; MRÁČEK, P.; JELÍNKOVÁ, V. Vegetarianism vs Gender: How Behave Target Potential Customers in Purchasing Process. Perspectives of Business and Entrepreneurship Development in Digital Transformation of Corporate Business Collected abstracts and programme of international scientific conference. Brno: Vysoké Učení Technické v Brně, 2019. s. 44 ( s.)ISBN: 978-80-214-5755-3.
    Detail

    BUMBEROVÁ, V.; MILICHOVSKÝ, F. Empirical Evidence of Relation between Service Innovativeness, Technology and HRM Development in KIBS Companies. Perspectives of Business and Entrepreneurship Development in Digital Transformation of Corporate Business Collected abstracts and programme of international scientific conference. Brno: Vysoké Učení Technické v Brně, 2019. s. 27 ( s.)ISBN: 978-80-214-5755-3.
    Detail

    AMBROZOVÁ, E.; ULLRICH, D.; MILICHOVSKÝ, F. Personal Potentials of the Students in University of Defence on the Way of Professional Leadership. Littera Scripta, 2019, roč. 12, č. 1, s. 1-9. ISSN: 1805-9112.
    Detail | WWW

    KUBA, K.; MILICHOVSKÝ, F. Industry 4.0 and its impact on employees’ age. Littera Scripta, 2019, roč. 12, č. 1, s. 71-81. ISSN: 1805-9112.
    Detail | WWW

    JANČÍKOVÁ, K.; MILICHOVSKÝ, F. HR Marketing as Supporting Tool of New Managerial Staff in Industry 4.0. Administrative Sciences, 2019, roč. 9, č. 3, s. 1-12. ISSN: 2076-3387.
    Detail | WWW | Plný text v Digitální knihovně

    HORNUNGOVÁ, J.; MILICHOVSKÝ, F. Evaluations of Financial Performance Indicators Based on Factor Analysis in Automotive. Periodica Polytechnica, Social and Management Sciences, 2019, roč. 27, č. 1, s. 26-36. ISSN: 1416-3837.
    Detail | WWW

  • 2018

    MILICHOVSKÝ, F.; MRÁČEK, P.; MUCHA, M. Knowledge of outdoor brands in marketing communication campaigns on the way of getting new customers in conditions of global market. In Globalization and Its Socio-Economic Consequences. Rajecké Teplice, SK: ZU – UNIVERSITY OF ZILINA, 2018. s. 738-745. ISBN: 978-80-8154-249-7.
    Detail

    BUMBEROVÁ, V.; MILICHOVSKÝ, F. Development of services under globalization. In Globalization and Its Socio-Economic Consequences. Rajecké Teplice, SK: ZU – UNIVERSITY OF ZILINA, 2018. s. 2007-2014. ISBN: 978-80-8154-249-7.
    Detail

    MILICHOVSKÝ, F. Reverzní logistika v obchodě v České republice. Brno: CERM, 2018. 91 s. ISBN: 978-80-7204-970-7.
    Detail

    MILICHOVSKÝ, F.; MRÁČEK, P. Impact of financial performance of outdoor wear producers on brand perception of consumers. AD ALTA: Journal of Interdisciplinary Research, 2018, roč. 7, č. 2, s. 144-149. ISSN: 2464-6733.
    Detail | WWW

    HORNUNGOVÁ, J.; MILICHOVSKÝ, F. Agriculture sector performance evaluation in terms of financial indicators: A comparison of Czech republic, Slovakia and western balkan states. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018, roč. 66, č. 2, s. 497-507. ISSN: 1211-8516.
    Detail | WWW

    MILICHOVSKÝ, F.; KOLEŇÁK, J. Reverse Business Tools as the Way to Create Competitive Advantage: Evidence from Czech Republic. Scientia&Societas, 2018, roč. 14, č. 4, s. 87-100. ISSN: 1801-7118.
    Detail | WWW

    BUMBEROVÁ, V.; MILICHOVSKÝ, F. The approaches to the development of students' analytical-research skills in business and managerial disciplines. In Albín Bráf International Scientific Conference Year 3. Praha: České Vysoké Učení Technické, 2018. s. 26-35. ISBN: 978-80-01-06429-0.
    Detail

  • 2017

    KOUDELKOVÁ, P.; MILICHOVSKÝ, F. Komunikační nástroje sociálních podniků. In MEGATRENDY A MÉDIÁ 2017: BUDÚCNOSŤ MÉDIÍ II. Budúcnosť mediálnej výchovy, Budúcnosť marketingu v kontexte médií, Budúcnosť hier. Trnava: Fakulta masmediálnej komunikácie UCM v Trnave, 2017. s. 152-165. ISBN: 978-80-8105-863-9.
    Detail

    MRÁČEK, P.; MILICHOVSKÝ, F. Perception of outdoor brands in business. In MARKETING IDENTITY Online rules – part II. Smolenice, SK: 2017. s. 165-171. ISBN: 978-80-8105-918-6.
    Detail

    MILICHOVSKÝ, F. An impact of reverse logistics activities on marketing communication. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017, roč. 65, č. 2, s. 669-678. ISSN: 1211-8516.
    Detail

    MILICHOVSKÝ, F. Effectiveness of marketing mix activities in engineering companies in the Czech Republic. Danube, 2017, roč. 8, č. 1, s. 45-55. ISSN: 1804-6746.
    Detail

    MILICHOVSKÝ, F. Reverse logistics in marketing campaigns. In Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015. 1. Mykonos, Greece: Springer International Publishing, 2017. s. 235-241. ISBN: 978-3-319-33863-7.
    Detail

  • 2016

    BUMBEROVÁ, V.; MILICHOVSKÝ, F. Indicators for Measuring Outputs of Innovative Initiatives in the Czech Republic. ACTA VŠFS, 2016, roč. 10, č. 2, s. 115-125. ISSN: 1802-7946.
    Detail | WWW

    MRÁČEK, P.; MILICHOVSKÝ, F. Value perception of outdoor brands in the Czech republic. In Marketing identity 2016: Brands we love - part II. Trnava: University of SS. Cyril and Methodius in Trnava, 2016. s. 209-218. ISBN: 978-80-8105-841- 7.
    Detail | WWW

    MILICHOVSKÝ, F. Relationship of reverse logistics and marketing communication in Czech Republic. TRENDY EKONOMIKY A MANAGEMENTU, 2016, roč. 26, č. 2, s. 48-56. ISSN: 1802-8527.
    Detail | WWW

    MILICHOVSKÝ, F.; KOUDELKOVÁ, P. Usage of non- financial metrics for measuring marketing effectiveness. Scientia& Societas, 2016, roč. XII, č. 2, s. 143-151. ISSN: 1801-7118.
    Detail

    HORNUNGOVÁ, J.; MILICHOVSKÝ, F. Financial performance evaluation of the czech agricultural companies with factor analysis. Sborník vědeckých prací University Pardubice, 2016, roč. 23, č. 37, s. 26-38. ISSN: 1211-555X.
    Detail

  • 2015

    MILICHOVSKÝ, F. Financial Key Performance Indicators in Engineering Companies. Periodica Polytechnica, Social and Management Sciences, 2015, roč. 23, č. 1, s. 60-67. ISSN: 1416-3837.
    Detail

    MILICHOVSKÝ, F.; ŠIMBEROVÁ, I. Marketing Effectiveness: Metrics for Effective Strategic Marketing. Engineering Economics, 2015, roč. 26, č. 2, s. 211-219. ISSN: 1392-2785.
    Detail | WWW

    NAVRÁTILOVÁ, L.; MILICHOVSKÝ, F. Humour in experiential marketing campaigns and its perception by Czech university students. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015, roč. 63, č. 2, s. 587-593. ISSN: 1211-8516.
    Detail | WWW

    KOLEŇÁK, J.; MILICHOVSKÝ, F. Development of creative thinking in connection with compensation trades. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015, roč. 63, č. 2, s. 559-566. ISSN: 1211-8516.
    Detail | WWW

    MILICHOVSKÝ, F. Marketing effectiveness in engineering: Case study In Czech companies. In Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth Editor. Amsterdam Netherlands: International Business Information Management Association (IBIMA), 2015. s. 2303-2310. ISBN: 978-0-9860419-4-5.
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    MILICHOVSKÝ, F.; KOUDELKOVÁ, P. The selection of key non- financial metrics for measuring marketing effectiveness. Kaunas: 2015. s. 1-7.
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    BUMBEROVÁ, V.; MILICHOVSKÝ, F. Key performance indicators for measurement effectiveness of innovations in Czech Republic. Kaunas: 2015. s. 1-7.
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    BUMBEROVÁ, V.; MILICHOVSKÝ, F. Empirical Research of Success Innovation Projects due to the Sectoral Specifics in Czech Companies. In Perspectives of Business and Entrepreneurship Development: Economic, Management, Finance and System Engineering from the Academic and Practioners Views. Brno: 2015. s. 171-182. ISBN: 978-80-214-5227-5.
    Detail | WWW

    MILICHOVSKÝ, F.; BUMBEROVÁ, V. Relationship between corporate size and success innovation projects in Czech Republic. In Innovation Management and Corporate Sustainability 2015. Praha: 2015. s. 195-205. ISBN: 978-80-245-2092- 6.
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    KOUDELKOVÁ, P.; MILICHOVSKÝ, F. Successful innovation by motivation. Business: Theory and Practice, 2015, roč. 16, č. 3, s. 223-230. ISSN: 1648-0627.
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    MILICHOVSKÝ, F. Measuring indicators for marketing effectiveness in Czech companies. Revista de Metodos Cuantitativos para la Economia y la Empresa, 2015, roč. 10, č. 20, s. 3-24. ISSN: 1886- 516X.
    Detail | WWW

    MILICHOVSKÝ, F. Realisation of marketing activities according to corporate size. In Proceedings of the 9th International Conference "European Entrepreneurship Forum 2015: Efrficiency in the Private and the Public Sector. Praha: Newton books, a.s., 2015. s. 118-126. ISBN: 978-80-87325-06- 3.
    Detail

    MILICHOVSKÝ, F. Effectiveness of marketing activities in engineering in Czech Republic. Business: Theory and Practice, 2015, roč. 16, č. 2, s. 205-211. ISSN: 1648-0627.
    Detail

  • 2014

    KOVÁČ, M.; KUBA, K.; MILICHOVSKÝ, F. Usage of lean management in Czech engineering: Case Study. In Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation. Milan, Italy: International Business Information Management Association (IBIMA), 2014. s. 359-366. ISBN: 978-0-9860419-3- 8.
    Detail

    MILICHOVSKÝ, F.; KUBA, K. Sbírka příkladů k předmětu Organizace přípravy výroby. Sbírka příkladů k předmětu Organizace přípravy výroby. Brno: CERM, 2014. ISBN: 978-80-7204-906- 6.
    Detail

    KOUDELKOVÁ, P.; MILICHOVSKÝ, F. Appropriate Methods for Measurement Effectiveness of Innovation in SMEs in the Czech Republic. In Vision 2020: Innovation, Development Sustainability, and Economic Growth. Valencia: IBIMA, 2014. s. 976-987. ISBN: 978-0-9860419-2- 1.
    Detail

    MILICHOVSKÝ, F.; KOLEŇÁK, J. Methodology for the selection of compensation trade tools in SMEs. Danube, 2014, roč. 5, č. 3, s. 213-224. ISSN: 1804-6746.
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    NAVRÁTILOVÁ, L.; MILICHOVSKÝ, F. Ways of using guerrilla marketing in SMEs. In Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM 2014). Procedia Social and Behavioral Sciences. Procedia - Social and Behavioral Sciences. Madrid: 2014. s. 268-274. ISSN: 1877-0428.
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    MILICHOVSKÝ, F.; KOUDELKOVÁ, P. Effectiveness of realisation marketing activities in Czech engineering companies in relation with foreign shares. In 19th International Scientific Conference "Economics and Management 2014 (ICEM-2014)". Procedia Social and Behavioral Sciences. Procedia - Social and Behavioral Sciences. Riga, Latvia: 2014. s. 1-5. ISSN: 1877-0428.
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    KUBA, K.; KOVÁČ, M.; MILICHOVSKÝ, F. Analysis of material flow in engineering company: Case Study. In Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation. Milan, Italy: International Business Information Management Association (IBIMA), 2014. s. 353-358. ISBN: 978-0-9860419-3- 8.
    Detail

  • 2013

    MILICHOVSKÝ, F. New Tools for Effective Marketing Communications. Acta Universitatis Bohemiae Meridionales. Jihočeská univerzita v Českých Budějovicích AE AH, 2013, roč. 16, č. 1, s. 35-43. ISSN: 1212- 3285.
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    MILICHOVSKÝ, F.; ŠIMBEROVÁ, I. Measurement of marketing effectiveness in industrial field. In Electronic Interantional Interdisciplinary Conference 2012. Žilina: EDIS, 2013. s. 170-176. ISBN: 978-80-554-0551- 3.
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    MILICHOVSKÝ, F.; SCHÜLLER, D.; ŠMAKALOVÁ, P. Význam měření efektivnosti vztahového marketingu: zákaznický přístup. In Moderní problémy ekonomiky, podnikání a management: teorie a praxe. Brno, Izhevsk: 2013. s. 206-210. ISBN: 978-5-7526-0597- 0.
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    MILICHOVSKÝ, F.; HORNUNGOVÁ, J. Methodology for the selection of financial indicators in the area of information and communication activitites. Business: Theory and Practice, 2013, roč. 14, č. 2, s. 97-102. ISSN: 1648- 0627.
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    MILICHOVSKÝ, F. Marketing Effectiveness: Approaches to Classification of Metrics. In Vision 2020: Innovation Development Sustainability Economic Growth. Vídeň: IBIMA, 2013. s. 519-527. ISBN: 978-0-9860419-0- 7.
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    ŠMAKALOVÁ, P.; MILICHOVSKÝ, F. Definování homogenních skupin stakeholderů z hlediska hodnocení jejich vlivu na řízení podniku. Scientia& Societas, 2013, roč. IX, č. 3, s. 164-172. ISSN: 1801- 7118.
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    ŠIMBEROVÁ, I.; ŠMAKALOVÁ, P.; SYCHROVÁ, L.; MILICHOVSKÝ, F. Obchodování. Obchodování. Brno: VUTIUM, 2013. ISBN: 978-80-214-4709- 7.
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    HORNUNGOVÁ, J.; MILICHOVSKÝ, F. Profit indicators in performance systems in the czech companies. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013, roč. 61, č. 2, s. 345-352. ISSN: 1211- 8516.
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  • 2012

    MILICHOVSKÝ, F.; ŠMAKALOVÁ, P. Volba marketingových činností vzhledem k velikosti podniku. TRENDY EKONOMIKY A MANAGEMENTU, 2012, roč. 2012, č. 12, s. 56-67. ISSN: 1802- 8527.
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    ŠIMBEROVÁ, I.; SYCHROVÁ, L.; ŠMAKALOVÁ, P.; MILICHOVSKÝ, F. The choice and intensity of marketing activities use in relation to company size. In International Conference. In Trends in economics and management for the 21st century (id 20445). 2012. Brno, Česká republika: CERM, 2012. s. 1-11. ISBN: 978-80-214-4581- 9.
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  • 2011

    MILICHOVSKÝ, F.; ŠIMBEROVÁ, I. Signification of marketing effectiveness in industry. International Scientific Conference “ Whither Our Economies, 2011, roč. 2011, č. 1, s. 98-103. ISSN: 2029- 8501.
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    MILICHOVSKÝ, F.; SCHÜLLER, D.; ŠMAKALOVÁ, P. Relationship Marketing Effectiveness: Stakeholder approach. Izhevsk: Publishing House of Izhevsk State Technical University, 2011. s. 65-69. ISBN: 978-5-7526-0520- 8.
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    MILICHOVSKÝ, F.; SOLČANSKÝ, M.; SYCHROVÁ, L. Přístupy k měření efektivnosti marketingových činnost. TRENDY EKONOMIKY A MANAGEMENTU, 2011, roč. V, č. 8, s. 131-138. ISSN: 1802- 8527.
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    MILICHOVSKÝ, F.; ŠMAKALOVÁ, P. The Importance of Marketing Activities in seeking business opportunities. Brno: FP VUT, 2011. s. 1-4. ISBN: 978-80-214-4257- 3.
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    SOLČANSKÝ, M.; SYCHROVÁ, L.; MILICHOVSKÝ, F. Marketing Effectiveness by Way of Metrics. Economics and management- 2007, 2011, roč. 2011, č. 16, s. 1323-1328. ISSN: 1822- 6515.
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    SOLČANSKÝ, M.; MILICHOVSKÝ, F.; SYCHROVÁ, L. Study of measuring marketing effectiveness. In Enterprise and Competitive Environment. Brno: Mendel University of Brno, Faculty of Business and Economics, 2011. s. 822-837. ISBN: 978-80-87106-40- 2.
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    NAVRÁTILOVÁ, L.; MILICHOVSKÝ, F. The influence of cultural aspects of strategic marketing in a multinational company. In QUAERE 2011 - Interdisciplinary Scientific Conference for PhD students. Hradec Králové: MAGNANIMITAS, 2011. s. 405-412. ISBN: 978-80-904877-3- 4.
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    CHLEBOVSKÝ, V.; MRÁČEK, P.; ZICH, R.; MILICHOVSKÝ, F. Studie tržních příležitostí firmy Fosfa, a.s., – v regionech Evropa, země bývalého SSSR, Blízký východ a Severní Afrika. Brno: VUT v Brně, Fakulta podnikatelská, 2011. s. 1-72.
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  • 2010

    MILICHOVSKÝ, F. Benchmarking as marketing support. Economics and management- 2007, 2010, roč. 15, č. 15, s. 678-681. ISSN: 1822- 6515.
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    KOLEŇÁK, J.; MILICHOVSKÝ, F. Trading tools for SMEs in hard times. TRENDY EKONOMIKY A MANAGEMENTU, 2010, roč. IV, č. 7, s. 18-25. ISSN: 1802- 8527.
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    MILICHOVSKÝ, F. Marketingová efektivnost v kontextu strategického marketingu. In International workshop for PhD students. Brno: 2010. s. 1-6. ISBN: 978-80-214-4194- 1.
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  • 2009

    MILICHOVSKÝ, F. Měření výkonnosti při použití Benchmarkingu. In International workshop for PhD students 2009. Brno: 2009. s. 1-6. ISBN: 978-80-214-3980- 1.
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    SOLČANSKÝ, M.; SYCHROVÁ, L.; MILICHOVSKÝ, F. Současné metódy měření efektívnosti marketingových činností. Dny Práva 2009. Brno: 2009. s. 163-164. ISBN: 978-80-210-4989- 5.
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