Course detail

Psychology in Business

ÚSI-REPSYAcad. year: 2020/2021

The course focuses on psychological and sociological aspects in business and marketing. It introduces the basics of psychology and its use when working with people, including their motivation and leadership. It deals with basic aspects of perception and communication, and the influences of the working environment, motivation, and all other factors positively and negatively affecting job performance.

Learning outcomes of the course unit

After completing the course, students will have gained knowledge of aspects of applied psychology and sociology that are usable in business and marketing.
The course primarily focuses on:
personnel management
soft skills and the understanding of the role of personality in business and marketing, and the evaluation and management of enterprises
social groups, social dynamics, group leadership, sociogram analysis
corporate economic efficiency, and its social determination
gender issues, issues with the employment of seniors, and how to solve them
social communication in the organisation, its effectiveness, misunderstandings and personnel-related problems
problems arising from high workload, workplace efficiency, stress and its elimination


No special requirements


Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

Bedrnová, E., Nový, I. a kol.: Psychologie a sociologie v řízení firmy. Praha, Prospektrum 1994
Bedrnová,E. a kol.: Duševní hygiena a sebeřízení. Praha, VŠE 1996
Bělohlávek, F.: Organizační chování. Olomouc, Rubicon 1996
Bělohlávek, F.: Osobní kariéra. Praha, Grada 1994
Vykopalová, H.: Sociální psychologie v kontextu komunikace. UP,Olomouc 2000
Hayesová, N.: Základy sociální psychologie. Praha, Portál 2000
Praško, J., Prašková, H.: Asertivně proti stresu. Praha, Grada 1996
Plamínek, J.: Řešení konfliktů s umění rozhodovat. Praha, Argo 1994
Čakrt, M.: Typologie osobnosti pro manažery. Praha, Management Press 1996
Khelerová, V.: Komunikační dovednosti manažera. Praha, Grada Publishing 1995
SCHMEIDLER, Karel. Sociologie v architektonické a urbanistické tvorbě. Vyd. 2. Brno: Zdeněk Novotný, 2001, 292 s. : il., plány. ISBN 80-238-6582-X. (CS)

Planned learning activities and teaching methods

Tuition takes place via lectures and seminars. The lectures focus on the explanation of basic principles, the methods of the given discipline, problems and example solutions.

Assesment methods and criteria linked to learning outcomes

Completion of tasks during seminars; final test

Language of instruction


Work placements

Not applicable.

Course curriculum

1. General Introduction. The importance of psychology and sociology in business and marketing. The emergence and development of psychology as a science. Scientific methods used in sociology. General overview of psychological disciplines.
2. Methods of seeking useful psychological and sociological knowledge, and its application in business and marketing.
3. Personality, and the importance of personality traits in business. SWOT analysis.
4. People in social space, social behaviour, social interactions and their importance in a business environment.
5. Social groups and their dynamics. Working groups and teams.
6. Communication, communication within an organization. Basic communication strategies and their application in business practice.
7. Basic communication skills and their usage: assertiveness, transactional analysis.
8. Psychology of activities, the motivations of human behaviour. Effective cooperation with others.
9. People in an organization, organizational behaviour.
10. Conflicts and their solutions.
11. Stress and demotivating factors at work.
12. Personal career and personal potential.
13. Quality of life, the entrepreneurial way of life from the perspective of the broader social context, workaholism.


Psychology and business; factors positively and negatively affecting workplace performance.

Specification of controlled education, way of implementation and compensation for absences

Not applicable.

Classification of course in study plans

  • Programme RRTES_P Master's

    specialization RRES , 2. year of study, winter semester, 4 credits, compulsory

Type of course unit



26 hours, optionally

Teacher / Lecturer


13 hours, compulsory

Teacher / Lecturer