Course detail

Social Responsibility and Business Ethics

ÚSI-REEPOAcad. year: 2020/2021

The part of the course dealing with social intercourse and rhetoric offers basic information and skills in the areas of etiquette, culture and personal expression in writing. The business ethics part provides a social and ethical view of business itself. Students will learn how to use tools for the cultivation of business ethics. The course develops students' communication skills and shapes their behaviour in business relationships. It provides knowledge that will enhance students' competitiveness in the labour market.

Learning outcomes of the course unit

Students will gain insight into the modern approach to business with a focus on the social and ethical sphere. They will learn basic skills for dealing with ethical dilemmas. They will be able to participate in the development and application of current tools for the improvement of business ethics in a company or institution. They will be encouraged to become able to speak in front of an audience and learn the rules of etiquette.


Knowledge of the types of commercial company, management tools, theories of corporate behaviour, theories of consumer behaviour, international business practices.


Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

PUTNOVÁ,A.: Sociální odpovědnost a etika podnikání. Skriptum pro KS FP VUT v Brně, str.57. 2004, ISBN 8021417841
PUTNOVÁ,A., SEKNIČKA ,P.: Etické řízení ve firmě, Grada, Praha 2007, 168 str. ISBN 978 80247 162
ROLNÝ,I.: Etika a podniková strategie. Nakladatelství Albert Boskovice, 1998, 128 str. ISBN.:80-85834-53-7
SAMPSNOVÁ,E.: Jak si vytvořit působivý image. Praha 1996, 135str., ISBN 80-85943-08-5
SEN,A.: Etika a ekonomie. Nakladatelství Vyšehrad 1999,120st. ISBN 98070215496
STEINMANN,H.:,LOHR,A.,Základy podnikové etiky, Praha:Victoria Publishig, 133str., ISBN 80-85865-56-4, 1995

Planned learning activities and teaching methods

Tuition takes place via lectures and seminars. The lectures focus on the explanation of basic principles, the methods of the given discipline, problems and example solutions. The seminars mainly support practical mastery of the subject matter presented in lectures or assigned for individual study with the active participation of students.

Assesment methods and criteria linked to learning outcomes

Course unit credit requirements:
1.The student must attend the seminars; 1 absence is allowed.
2. Individual presentation at an assigned date.
3. Final exam: correct answers
o A = 25-24 points
o B = 23-22 points
o C = 21-20 points
o D = 19-18 points
o E = 17-16 points
o F = 15 points and below

Language of instruction


Work placements

Not applicable.

Course curriculum

Business ethics – the historical context
The social responsibility of business
Tools for the improvement of business ethics
Rhetoric for managers
Public-speaking techniques
The cultivation of a manager’s image

The seminars practice the topics covered in lectures and involve the development of solutions to case studies individually and in teams.


The aim of the course is to demonstrate the ethical and social dimensions of business. Globalization of the economy brings new challenges that the next generation should be able to deal with using knowledge of current theory. The case studies covered in the seminars may help with the solution of practical dilemmas in decision-making.

Specification of controlled education, way of implementation and compensation for absences

Students have to present their reports in front of other students in seminars.

Classification of course in study plans

  • Programme RRTES_P Master's

    specialization RRES , 2. year of study, summer semester, 3 credits, compulsory

Type of course unit



13 hours, optionally

Teacher / Lecturer


13 hours, compulsory

Teacher / Lecturer