Course detail

Personal Direction

FAST-ZD2Acad. year: 2020/2021

Personal management, personalistic function, direction of human resources, evaluational system of workers, motivation, psychology of work and management, structure of an organization and management, rewarding, management styles, managerial image, professiogram, planning, organizing, corporate culture, work environment.


Institute of Social Sciences (SPV)

Learning outcomes of the course unit

Knowledge of managerial principles and their connections with management. Understanding of human change in firm culture, manager´s personality and firm strategy.


Basic knowledge from secondary school from subject "Foundations of society studies" or "Civics", basic knowledge from subject "Economic theory foundantions" in the Faculty of Civil Engineering BUT.


Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

BEDRNOVÁ, E., NOVÝ, I.: Psychologie a sociologie řízení. Praha: Management Press 2002
GIDDENS, A.: Sociology. Blackwell, Polity Press 1997
ŠTĚPANÍK, J. - KOHOUTEK, R.: Psychologie práce a řízení. Brno: CERM 2000
DRUCKER, P. F.: Efektivní vedoucí. Praha: Management Press 1992
KELLER, J.: Úvod do sociologie. Brno: SLON 1999
LINKESCHOVÁ, D., NOVÝ, I.: Vedení a řízení lidí ve stavební firmě. Brno: URS 2000
MEYER, D.: Social Psychology. New York: McGraw-Hill 1993

Planned learning activities and teaching methods

Not applicable.

Assesment methods and criteria linked to learning outcomes

Not applicable.

Language of instruction


Work placements

Not applicable.

Course curriculum

1. Context of managerial psychology and sociology. Development and perspectives in the theory and practise of management.
2. The conception of management in an organization. The theory of conflict and the theory od consensus applied to companies.
3. Personnel management. A manager‘s personality. The theory of personality.
4. Social position and the role of manager. Society, groups, the structure of an organization.
5. Managerial communication skills. Verbal and nonverbal communication. Presentations. Brainstorming. Directed meeting. Discussion.
6. A manager‘s career. Psychology of work performance. Professiogram. Analysis of work performance.
7. Motivation in work and management. Bonuses. The hierarchy of needs. Motivation factors.
8. Corporate culture and ethics. Ethics in business and leadership. Work groups and teams.
9. Managerial functions and styles. Planning. Organizing.
10. The managerial image. Mental hygiene in a manager´s life. Stress, prevention and adaptive mechanisms.
11. The psychology of work, marketing and management. The development of creativity.
12. Public relations and communication with the media. The theory of communication in managerial practise.
13. Corporate ethics and identity. Characteristics of the work environment. Factors of the work environment.


This subject gives orientation in psychological and sociological aspects of the theory of management; provides a view to direction from the side of social sciences. The absolvent of this subject obtains knowledge from area of applicated psychology, personalistics, psychology of work and management and personal management. The subject is suitable almost to theoretic knowledge about structure of organizations and companies in technical practise.

Specification of controlled education, way of implementation and compensation for absences

Extent and forms are specified by guarantor’s regulation updated for every academic year.

Type of course unit



52 hours, compulsory

Teacher / Lecturer