Course detail

Graphic Design History 1

FaVU-DEGD1Acad. year: 2019/2020

The course introduces graphic design chronologically and focuses on the history of visual communication from prehistory to the Industrial Revolution and rise of mass media. For each historical period, a link to the current practice of graphic design will be considered. History is not past, but something constantly accessible and available through information technology. A critical approach to graphic design history considers visual communication formats, their function, and purpose with respect to audiences, production, technology, distribution, reception, and interpretation.

Learning outcomes of the course unit

Students will get an overview of how visual communication has evolved and why is history still relevant today. They learn to perceive the context and to use critical approach both in graphic design practice and in reception and analysis of visual communication.

Prerequisites

Knowledge of general history and history of visual culture on the high school level.

Co-requisites

Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

Johanna Drucker & Emily McVarish, Graphic Design History. A Critical Guide, Pearson, 2013.
Richard Hollis, Stručná historie grafického designu, Rubato, 2015.
Philip B. Meggs & Alston W. Purvis, History of Graphic Design, Wiley, 2016.
Malcolm Barnard, Graphic Design as Communication, Routledge, 2013.
Radim Vondráček & Iva Knobloch (eds.), Design v českých zemích 1900 – 2000, Academia, UPM, 2016.
Jana Průšová, Vznik a vývoj písma, Jana Průšová, 2017.

Planned learning activities and teaching methods

Lectures accompanied with slides of reproductions of the key works are supported with class discussions.

Assesment methods and criteria linked to learning outcomes

A pdf presentation on the given topic in the range of 15 min is a condition of granting a credit. The subject, which has its roots in history, will be discussed in the context of today. Students attend the colloquium together and present their presentations. Part of the colloquium is also a discussion in the group.

Language of instruction

Czech

Work placements

Not applicable.

Course curriculum

1. From Prehistory to Early Writing
2. Classical Literacy
3. Medieval Letterforms and Book Formats
4. Renaissance Design: Standardization in Print
5. Modern Typography and the Creation of the Public Sphere
6. The Graphic Effects of Industrial Production

Aims

The aim of the course is to enhance student's ability to perceive critically the relationship of the past to the present or the context (cultural, social, economic, political and aesthetic) in which visual communication originated and arises.

Specification of controlled education, way of implementation and compensation for absences

Attendance compulsory - 80%. In case of larger amount of unattended lessons, an extra written essay will be demanded.

Classification of course in study plans

  • Programme VUB Bachelor's

    branch VU-D , 1. year of study, summer semester, 2 credits, optional
    branch VU-D , 1. year of study, summer semester, 2 credits, optional
    branch VU-D , 1. year of study, summer semester, 2 credits, optional
    branch VU-VT , 1. year of study, summer semester, 2 credits, optional
    branch VU-VT , 1. year of study, summer semester, 2 credits, optional
    branch VU-VT , 1. year of study, summer semester, 2 credits, optional
    branch VU-VT , 1. year of study, summer semester, 2 credits, optional
    branch VU-VT , 1. year of study, summer semester, 2 credits, optional
    branch VU-VT , 1. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 1. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 1. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 1. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 1. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 1. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 1. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 1. year of study, summer semester, 2 credits, optional
    branch VU-D , 2. year of study, summer semester, 2 credits, optional
    branch VU-D , 2. year of study, summer semester, 2 credits, optional
    branch VU-D , 2. year of study, summer semester, 2 credits, optional
    branch VU-VT , 2. year of study, summer semester, 2 credits, optional
    branch VU-VT , 2. year of study, summer semester, 2 credits, optional
    branch VU-VT , 2. year of study, summer semester, 2 credits, optional
    branch VU-VT , 2. year of study, summer semester, 2 credits, optional
    branch VU-VT , 2. year of study, summer semester, 2 credits, optional
    branch VU-VT , 2. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 2. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 2. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 2. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 2. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 2. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 2. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 2. year of study, summer semester, 2 credits, optional
    branch VU-D , 3. year of study, summer semester, 2 credits, optional
    branch VU-D , 3. year of study, summer semester, 2 credits, optional
    branch VU-D , 3. year of study, summer semester, 2 credits, optional
    branch VU-VT , 3. year of study, summer semester, 2 credits, optional
    branch VU-VT , 3. year of study, summer semester, 2 credits, optional
    branch VU-VT , 3. year of study, summer semester, 2 credits, optional
    branch VU-VT , 3. year of study, summer semester, 2 credits, optional
    branch VU-VT , 3. year of study, summer semester, 2 credits, optional
    branch VU-VT , 3. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 3. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 3. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 3. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 3. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 3. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 3. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 3. year of study, summer semester, 2 credits, optional
    branch VU-D , 4. year of study, summer semester, 2 credits, optional
    branch VU-D , 4. year of study, summer semester, 2 credits, optional
    branch VU-D , 4. year of study, summer semester, 2 credits, optional
    branch VU-VT , 4. year of study, summer semester, 2 credits, optional
    branch VU-VT , 4. year of study, summer semester, 2 credits, optional
    branch VU-VT , 4. year of study, summer semester, 2 credits, optional
    branch VU-VT , 4. year of study, summer semester, 2 credits, optional
    branch VU-VT , 4. year of study, summer semester, 2 credits, optional
    branch VU-VT , 4. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 4. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 4. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 4. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 4. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 4. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 4. year of study, summer semester, 2 credits, optional
    branch VU-IDT , 4. year of study, summer semester, 2 credits, optional

Type of course unit

 

Lecture

26 hours, compulsory

Teacher / Lecturer

eLearning