Course detail

Psychology in Business

ÚSI-REPSYAcad. year: 2019/2020

The course focuses on psychological and sociological aspects in business and marketing. It introduces the basics and the use of psychology in working with people, their perception, communication, their motivation and group leadership. It deals with basic aspects of perception, communication, influences the work environment, motivation and all other factors positively and negatively affect job performance.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

doc. Ing.arch. PhDr. Karel Schmeidler, CSc.

Department

Institute of Forensic Engineering (ÚSI)

Learning outcomes of the course unit

Having participated on the subject, students will gain knowledge of applied psychology and sociology usable in bussiness and marketing.
The main orientation of the knowledge gained is focused on:
personal management
soft skills and understanding of the role of personality in bussiness and marketing, evaluation and management of enterprisess
Social groups, social dynamics, group leadership, sociogram analysis
Enterprise economics achievements and its social determination
Gender problematics, Senior employment problematics and how to solve it
Social communication in the organisation, its efectivity, misunderstandings and personal related problems
Workload problems and hardships, work effectivity, stress and its elimination

Prerequisites

No special requirements

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching is carried out through lectures that consist of interpretations of basic principles, methodology of given discipline, problems and their exemplary solutions.

Assesment methods and criteria linked to learning outcomes

Processing seminar tasks; final test

Course curriculum

1. General Introduction. The importance of psychology and sociology in bussiness and marketing. The emergence and development of psychology as a science. Scientific methods in sociology used. General orientation in psychological disciplines.
2. Methods of detection and usage of psychological and sociological knowledge and its application in business and marketing.
3. Personality and the importance of personality traits in business. SWOT analysis.
4. People in social space, social behaviour, social interactions and their importance in a bussiness environment.
5. Social groups and their dynamics. Working groups and teams.
6. Communication, communication within the organization. Basic communication strategies and their application in business practice.
7. Basic communication skills and their usage: assertiveness, transactional analysis
8. Psychology of activities, human behaviour motivation. Effective cooperation with others.
9. People in the organization, organizational behaviour.
10. Conflicts and their solutions.
11. Stress and motivating factors at work.
12. Personal career and personal potential.
13. Quality of life, entrepreneurial way of life from the perspective of the broader social context, workaholism.

Work placements

Not applicable.

Aims

Psychology and business; factors affecting positively and negatively the work performance

Specification of controlled education, way of implementation and compensation for absences

Not applicable.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Bedrnová, E., Nový, I. a kol.: Psychologie a sociologie v řízení firmy. Praha, Prospektrum 1994
Bedrnová,E. a kol.: Duševní hygiena a sebeřízení. Praha, VŠE 1996
Bělohlávek, F.: Organizační chování. Olomouc, Rubicon 1996
Bělohlávek, F.: Osobní kariéra. Praha, Grada 1994
Vykopalová, H.: Sociální psychologie v kontextu komunikace. UP,Olomouc 2000
Hayesová, N.: Základy sociální psychologie. Praha, Portál 2000
Praško, J., Prašková, H.: Asertivně proti stresu. Praha, Grada 1996
Plamínek, J.: Řešení konfliktů s umění rozhodovat. Praha, Argo 1994
Čakrt, M.: Typologie osobnosti pro manažery. Praha, Management Press 1996
Khelerová, V.: Komunikační dovednosti manažera. Praha, Grada Publishing 1995
SCHMEIDLER, Karel. Sociologie v architektonické a urbanistické tvorbě. Vyd. 2. Brno: Zdeněk Novotný, 2001, 292 s. : il., plány. ISBN 80-238-6582-X. (CS)

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme RRTES_P Master's

    specialization RRES , 2. year of study, winter semester, compulsory

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

doc. Ing.arch. PhDr. Karel Schmeidler, CSc.

Exercise

13 hours, compulsory

Teacher / Lecturer

doc. Ing.arch. PhDr. Karel Schmeidler, CSc.

E-learning texts

Podklady pro výuku (cs) - Prezentace k tématu Osobnost člověka a význam osobnostních vlastností v podnikání. SWOT analýza.
Podklady pro výuku (cs) - Prezentace k tématu "Člověk v sociálním prostoru, sociální chování, sociální interakce a jejich a význam v podnikatelském prostředí" a "Sociální skupiny a jejich dynamika".
Prezentace k předmětu (cs) - Prezentace k tématům Základní komunikační dovednosti (k přednášce a cvičení 19.10.) a Motivace lidského chování a efektivní spolupráce s druhými lidmi (k přednášce a cvičení 2.11).
Podklady pro výuku (cs) - Prezentace k tématům Osobnost člověka a organizační chování a Konflikty a jejich řešení.