doc. RNDr. Anna Putnová, Ph.D., MBA

Institute of Management (ÚM)

Students will be made familiar with the modern attitude to doing business taking into account the social and ethical aspects.
They will master basic skills necessary for solving ethical dilemmas.
They will be able to participate in creation and application of tools intended for improving the business ethics in a company or institution.

The knowledge of doing business – types of business companies, tools of management, theory of behaviour of company, theory of behaviour of customers, international business manners.

Not applicable.

Not applicable.

PUTNOVÁ,A.: Sociální odpovědnost a etika podnikání. Skriptum pro KS FP VUT v Brně, str.57. 2004, ISBN 8021417841 (CS)
PUTNOVÁ,A., SEKNIČKA ,P.: Etické řízení ve firmě, Grada, Praha 2007, 168 str. ISBN 978 80247 162 3 (CS)
KOHOUT, J.: Rétorika, Praha 1995, 159 str. ISBN 80-85943-54-9 (CS)
ČERNOHORSKÁ, L.; PUTNOVÁ, A. Společenská odpovědnost firem a jak ji měřit?. 1. 1. Brno: CERM, 2012. 130 s. ISBN: 978-80-7204-806- 9. (CS)
ROLNÝ,I.: Etika a podniková strategie. Nakladatelství Albert Boskovice, 1998, 128 str. ISBN.:80-85834-53-7 (CS)
SEKNIČKA, P.; PUTNOVÁ, A. Etika v podnikání a hodnoty trhu. Expert. Expert. Praha: Grada, 2016. 200 s. ISBN: 978-80-247-5545- 8. (CS)
SAMPSNOVÁ,E.: Jak si vytvořit působivý image. Praha 1996, 135str., ISBN 80-85943-08-5 (CS)
SEN,A.: Etika a ekonomie. Nakladatelství Vyšehrad 1999,120st. ISBN 98070215496 (CS)
STEINMANN,H.:,LOHR,A.,Základy podnikové etiky, Praha:Victoria Publishig, 133str., ISBN 80-85865-56-4, 1995 (CS)

Lectures, seminars, presentations, case studies.

A scoring system is used in seminars. Student has to obtain min. 60 points out of 100 possible. Points can be earned by completing the required and optional parts:

1. max. 40 points for completing of the final test (required part) in the credit week
2. max. 20 points for team presentation of the presentation topic (required part)
3. max. 20 points for the preparation and submission of a company document at the end of the semester (required part)
4. max. 20 points for active participation in the second to the sixth seminar in the semester (optional part).

Final rating:
60-67 b = E
68-75 b = D
76-83 b = C
84-90 b = B
91-100 b = A

Czech

Not applicable.

1. Social responsibility concept: definition, development, close concept - eg the concept of good citizenship.
2. Theoretical. social responsibility anchoring: stockholedrs theory, stakeholders theory, Corporate Governance.
3. Social responsibility measurement: GRI, ISO 26 000, AA 1000, SA 8 000, reporting, EU directive 2014/95.
4. Ethics in business: theoretical background, development.
5. Ethical management tools: traditional - code, teamwork, precautionary principle.
6. Modern ethical management tools - ethical ombudsman, ethical and social audit, mentoring, and more.
7. Best practices

The objective of the course is to introduce an ethical and social dimensions of business. Globalisation of economy brings new challenges, which the coming generation should be able to solve using the knowledge of the contemporary theory.
Case studies which are a part of exercises should help students to solve ethical dilemmas.

• Programme MGR-UFRP Master's, 1. year of study, summer semester, 3 credits, compulsory
  

• Programme MGR Master's

  branch MGR-UFRP-D , 1. year of study, summer semester, 3 credits, compulsory
  branch MGR-ŘEP , 1. year of study, summer semester, 3 credits, compulsory-optional
  branch MGR-PFO , 1. year of study, summer semester, 3 credits, elective
  

13 hours, compulsory

Ing. Mgr. Andrea Cebáková

eLearning: currently opened course