Information about competitors
FP-KikPAcad. year: 2018/2019
The subject is focused on the issue of obtaining information about competition in a legal and ethically appropriate way. Students will acquire theoretical backgrounds and methodological procedures needed to acquire and acquire knowledge in the field of preparation and acquiring information about competition. Emphasis is placed on acquiring procedures for analyzing acquired information as a basic procedure of gaining added value forming a new knowledge of a competitor
Learning outcomes of the course unit
Students will understand modern approaches and methods for gathering and evaluating information about a competitor, about the competitive environment including the creation of added value which is needed to obtain intelligence. Students will become familiar with the software tools used in Competitive Intelligence. They will also master the protection of business secrets of the company.
The knowledge of organization and managerial functions of firms (basic level), the knowledge of work with PC and Internet (basic level).
Recommended optional programme components
Recommended or required reading
FULD, LEONARD, M. The New Competitor Intelligence. New York: 2005. (EN)
BARTES, F. Competitive Intelligence. Skriptum. VUT v Brně, Fakulta podnikatelská. Brno: Akademické nakladatelství CERM, s. r o., 2012. ISBN 978-80-214-4613-7. (EN)
BARTES, F. Competitive Intelligence. Základ pro strategické rozhodování. Ostrava: KEY Publishing, 2012. ISBN 978-80-7418-113-9. (EN)
KAHANER, L., 1997: Competitive Intelligence. New York: Simon & Schuster, 1997. ISBN 978-0-684-84404-6. (EN)
LIEBOWITZ, J. Strategic Intelligence. New York: Auerbach Publications, 2006. 223p. ISBN 978-0-8493-9868-1.
Planned learning activities and teaching methods
Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.
Assesment methods and criteria linked to learning outcomes
Knowledge is validated by exam that takes place in writing. Student receives two questions whose answers has defined by timeframe. Student´s skills are tested on the elaborating of semester work.
The test is classified according to ECTS.
Requirements for finalization (weight):
- Term paper: 30%
- Final exam: 70%
Language of instruction
1. Information on the competitive environment.
2. Determining the necessary information for TOP management organization.
3. Sources of data and information.
4. The methods of obtaining data and information.
5. Processing of data and information.
6. Disinformation - Introduction
7. Disinformation analysis.
8. Prediction of a competitor's reaction.
9. Business secret of the organization.
10. Ethics of Competitive Intelligence.
11. International Competitive Intelligence Organization.
12. Organizational forms of the Competitive Intelligence process in an organization.
13. Personnel requirements for organizational Competitive Intelligence.
The aim is to enable students to understand the issues of information systems which are necessary to gather information about competitors and equip students with skills for obtaining legal information about competitors and their subsequent evaluation.
Specification of controlled education, way of implementation and compensation for absences
Control of results of independent work on specified tasks.
Classification of course in study plans
- Programme BAK-EP Bachelor's, 2. year of study, winter semester, 5 credits, compulsory-optional