Course detail

Visual Communication Techniques

FAST-AG051Acad. year: 2018/2019

The subject provides basic knowledges of an architect’s work presentation, of graphic, model and other techniques used for grasping and communicating the creative idea of an architectonic work and its presentation to the professional and non-professional public.

Learning outcomes of the course unit

Basic knowledges of visual communicatoin - the perception of space, buildings, architecture, art. Students will acquire basic knowledge of disciplines related to the creation of architectural space, art-design and multimedia forms of thematic presentations.

Prerequisites

The subject partly applies the knowledges and skills acquired in the fine arts and interior design seminars. Its character is interdisciplinary and with design studios requiring presentation of partial outputs by means of the up-to-date forms of communication between an architect and the public.

Co-requisites

Basicaly it is en independent discipline with its own methodology.

Recommended optional programme components

Not applicable.

Recommended or required reading

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of Technical University /VUT/ rules for studies and examinations. Theoretical knowledge and information is transmitted in the form of professionally-themed lectures and multimedia presentations.

Assesment methods and criteria linked to learning outcomes

Qualifying analysis-to realised constructions, interiors, art installations, exhibitions, scenic compositions, etc., in the form of graphics and multimedia outputs /grafika, tex, photo, video, sculpture, etc./

Language of instruction

Czech

Work placements

Not applicable.

Course curriculum

1. Significance of graphic and model expression of the creative idea /inclusive design space/
2. Development of the presentation techniques – history, the present, the future
3. Ideological basis of approach to the expression of a creative design
4. Two-dimensional forms of presentation of the creative idea
5. Materials for work in the 2D system, public presentation – the exhibition design
6. Three-dimensional model technique
7. Scenography in the exhibition design – libretto, skript, documentation for the implementation of
exposure /exposition, execution, documentation/
8. Materials and techniques for the work on 3D models
9. Working procedures in the treatment of model materials
10. Surface treatment of graphic and model materials
11. Contemporary presentation systems – forms of a creative work presentation
12. Excursion – manufacturing and execution of expositions on Brno Exhibition Grounds
13. Excursion – scenography (fair exposition, theatre, TV)

Aims

Skills in communication by visual means, graphic arts, model presentation, utilized materials, surface treatment, exhibition design techniques, scenographic procedures.

Specification of controlled education, way of implementation and compensation for absences

Extent and forms are specified by guarantor’s regulation updated for every academic year.

Classification of course in study plans

  • Programme B-P-C-APS (N) Bachelor's

    branch APS , 3. year of study, summer semester, 4 credits, compulsory-optional

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

Syllabus

1. Significance of graphic and model expression of the creative idea /inclusive design space/
2. Development of the presentation techniques – history, the present, the future
3. Ideological basis of approach to the expression of a creative design
4. Two-dimensional forms of presentation of the creative idea
5. Materials for work in the 2D system, public presentation – the exhibition design
6. Three-dimensional model technique
7. Scenography in the exhibition design – libretto, skript, documentation for the implementation of
exposure /exposition, execution, documentation/
8. Materials and techniques for the work on 3D models
9. Working procedures in the treatment of model materials
10. Surface treatment of graphic and model materials
11. Contemporary presentation systems – forms of a creative work presentation
12. Excursion – manufacturing and execution of expositions on Brno Exhibition Grounds
13. Excursion – scenography (fair exposition, theatre, TV)

Exercise

26 hours, compulsory

Teacher / Lecturer

Syllabus

1.-2. Dates for analysis
3.-6. Analyses of the implementations
7.-12. Visual presentation
13. Final evaluation of the results of the work