Course detail

Communication and Advertising of small Company

FP-BkrmsPAcad. year: 2017/2018

Not applicable.

Language of instruction

Czech

Number of ECTS credits

6

Mode of study

Not applicable.

Guarantor

Ing. Pavel Mráček, Ph.D.

Department

Institute of Management (ÚM)

Learning outcomes of the course unit

Not applicable.

Prerequisites

Not applicable.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Not applicable.

Assesment methods and criteria linked to learning outcomes

Not applicable.

Course curriculum

Not applicable.

Work placements

Not applicable.

Aims

Not applicable.

Specification of controlled education, way of implementation and compensation for absences

Not applicable.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

PELSMACKER, Patrick de, Maggie GEUENS a Joeri van den BERGH. Marketing communications: a European perspective. 4th ed. Harlow: Pearson, 2010, xxiii, 660 s. ISBN 978-0-273-72138-3. (CS)
HAWKINS, Delbert I. a David L. MOTHERSBAUGH. Consumer Behavior: Building Marketing Strategy. 13. Boston: McGraw-Hill Higher Education, 2015. ISBN 978-1259232541. (CS)
VYSEKALOVÁ, Jitka. Psychologie reklamy: nové trendy a poznatky. 3., rozš. a aktualiz. vyd. Praha: Grada, 2007. Expert (Grada). ISBN 978-80-247-2196-5. (CS)

Recommended reading

Not applicable.

Classification of course in study plans

  • Programme BAK Bachelor's

    branch BAK-EPM , 3. year of study, winter semester, elective

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

Ing. Pavel Mráček, Ph.D.

Exercise

26 hours, compulsory

Teacher / Lecturer

Ing. Pavel Mráček, Ph.D.