Course detail

International Business

FP-EREibPAcad. year: 2017/2018

The course is focused on the area of International Business Environment and Trading. Focus of the subject is: to explain characteristics of international environment and importance of international business; to characterize basic ideas and terminology, main subjects and organisations in international business; to introduce basic trade operations and managing of international business.
A subject International Business to students is defining theoretical knowledge and practice cases of international business, and overview of world´s marketplaces. Aim of the subject are to provide students a knowledge and understanding of the international trade, the role of investment theory, managing international business and managing of international business operations.

Language of instruction

English

Number of ECTS credits

5

Mode of study

Not applicable.

Guarantor

doc. PhDr. Iveta Šimberová, Ph.D.

Department

Institute of Management (ÚM)

Offered to foreign students

Of all faculties

Learning outcomes of the course unit

Students will be acquainted with proceedings at export and import operations of companies, with concluding of contracts and with payment terms relating to these operations. They will master the terminology of international trade and processes of managing and financing business operations of entrepreneurial subjects on international markets and possibilities of international trade financing.

Prerequisites

Basic economic categories, computer literacy, basics of company management, methods of financial analysis, bank and insurance companies operations.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

The course is taught through lectures explaining the basic principles and theory of the discipline. Exercises are focused on practical topics presented in lectures. Lecture, presentation, managed disscussion, tem work.

Assesment methods and criteria linked to learning outcomes

Way and rules of evaluation are worked up in document „Requirements of subject International Trade termination", that are displayed in IT (news) of subject on the beginning of semester.

Course curriculum

A.The World´s Marketplaces
1. Introduction to International Business (Business Explanation of Module Outline & Course Expectations)
2. Regional and Global Strategy, Multinational Enterprise, the Triad, Non-Triad
3. Global Marketplaces and Business Centres, Legal, Technological, Political Forces and the Role of Culture
B. International Environment
4. International Trade and Investment Theory
5. Formulation of National Policies
6. International Cooperation among Nations
C. Managing International Business
7. Strategies for Analysing and Entering Foreign Markets
8. International Strategic Alliances
9. Exporting, importing and countertra (discussion on exporting as one of the most common mode of entry in international expansion, and popular choice for SMEs internationalisation)
10. Organization Design and Controlling for International Business and Managing Behaviour
D. Managing International Business Operations
11. International Marketing
12. International Operations Management
13. International Human Resource Management

Work placements

Not applicable.

Aims

The objective of the course is to make students familiar with the significance of international trade, with its forms, with export and import operations and with versatility of trade. The students should also master arrangement of commitment relations, types of selected international contracts, system of domestic rules and regulations, typical international customs and selected types of contracts and delivery terms. Also dealt with is concluding of contracts with foreign partners, means of payment and fulfilling commitments in international trade. Aim of the subject are to provide students a knowledge and understanding of the international trade, the role of investment theory, managing international business and managing of international business operations.

Specification of controlled education, way of implementation and compensation for absences

Control of results of independent work on the assigned tasks, assignments, team projects and so on. In case of excused absence from seminars, an additional task is set and evaluated according to the criteria for awarding course-credit units.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

GRIFFIN, R. W., PUSTAY, M. W. International Business: A Managerial Perspective. 5th inter. ed. - Upper Saddle River, Prentice Hall, 2007. ISBN: 0-13-233532-8 (EN)
CZINKOTA,M. R., RONKAINEN, I. A., MOFFET, M. H. International Business. 7th.inter. ed. Thomson South- Western. 2005. ISBN 0-324-22533-4. (EN)
CATEORA, P. R., GILLY, M. C., GRAHAM, J. L. International marketing, 15th ed. New York: McGraw-Hill, 2011. 622 s. ISBN 978-0-07-352994-3. (EN)
GRIFFIN, R. W., PUSTAY, M. W. International Business. 6th Edition, Pearson Education, 2010. ISBN-10: 1-40-825916-8. (EN)
RUGMAN, A. M., COLLINSON, S. International Business. 6th Edition, FT Prentice Hall, 2012. ISBN-10: 0-273-76097-1 (EN)

Recommended reading

HILL, CH. W. L. Global Business Today, McGraw-Hill/Irwin, 7th edition, 2011. ISBN-13: 978-0078137211. (EN)
WILD, J., WILD, K., HAN, J.: International business: the challenges of globalization. 4th ed. – Pearson, Upper Saddle River, 2008. ISBN: 978-0-13-174743-6. (EN)
MORRISON, J. The Global Business Environment: Meeting the Challenges. 3rd edition, Palgrave Macmillan, 2010. ISBN-10: 9780230210257 (EN)

Classification of course in study plans

  • Programme MGR-Z Master's

    branch MGR-Z , 1. year of study, summer semester, elective

Type of course unit

 

Lecture

20 hours, optionally

Teacher / Lecturer

doc. PhDr. Iveta Šimberová, Ph.D.

Syllabus

A.The World´s Marketplaces
1. Introduction to International Business (Business Explanation of Module Outline & Course Expectations)
2. Regional and Global Strategy, Multinational Enterprise, the Triad, Non-Triad
3. Global Marketplaces and Business Centres, Legal, Technological, Political Forces and the Role of Culture
B. International Environment
4. International Trade and Investment Theory
5. Formulation of National Policies
6. International Cooperation among Nations
C. Managing International Business
7. Strategies for Analysing and Entering Foreign Markets
8. International Strategic Alliances
9. Exporting, importing and countertra (discussion on exporting as one of the most common mode of entry in international expansion, and popular choice for SMEs internationalisation)
10. Organization Design and Controlling for International Business and Managing Behaviour
D. Managing International Business Operations
11. International Marketing
12. International Operations Management
13. International Human Resource Management

Exercise

10 hours, compulsory

Teacher / Lecturer

Ing. et Ing. Mariana Tesařová, M.Sc.

Syllabus

A.The World´s Marketplaces
1. Introduction to International Business (Business Explanation of Module Outline & Course Expectations)
2. Regional and Global Strategy, Multinational Enterprise, the Triad, Non-Triad
3. Global Marketplaces and Business Centres, Legal, Technological, Political Forces and the Role of Culture
B. International Environment
4. International Trade and Investment Theory
5. Formulation of National Policies
6. International Cooperation among Nations
C. Managing International Business
7. Strategies for Analysing and Entering Foreign Markets
8. International Strategic Alliances
9. Exporting, importing and countertra (discussion on exporting as one of the most common mode of entry in international expansion, and popular choice for SMEs internationalisation)
10. Organization Design and Controlling for International Business and Managing Behaviour
D. Managing International Business Operations
11. International Marketing
12. International Operations Management
13. International Human Resource Management