Course detail

Management and Marketing

FSI-OZMAcad. year: 2017/2018

The course provides students with the knowledge of managing organisations. It is concerned with the development of basic management competencies in all areas of management aiming at developing principal knowledge and skills for carrying managerial tasks. The subject covers all areas of management marketing.

Learning outcomes of the course unit

The course provides students with the knowledge of managing organisations. It develops competencies for effective managing resources of organisations, analytical skills for acquiring and analysing information for decision making, intellectual skills and abilities of effective communication. It also develops skills for rationale arguing and deriving independent conclusions based on analytical and critical approach to the information and its further presentation and defence. It enables to design and implement effective system of managing organisations. It also develops students` competencies to manage the further professional development of their own.

Prerequisites

There is no special requirement for previous knowledge and skills in the area.

Co-requisites

Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

Janíček, L: Podnikatelské prostředí - studijní text
Janíček, L: Manaqement a marketing - studijní text
Porter, M: Konkurenční výhoda, , 0
Porter, M: Konkurenční strategie, , 0
Kotler: Marketing Management
Kotler: Marketing Management, , 0
MALAVAL, Philippe a Christophe BENAROYA. Aerospace marketing management: manufacturers, OEM, airlines, airports, satellites, launchers. Boston: Kluwer Academic Publishers, 2002, xviii, 536 s. ISBN 1-4020-7151-5.
Janíček, L: Manaqement a marketing - sylaby přednášek, , 0
MALAVAL, Philippe a Christophe BENAROYA. Aerospace marketing management: manufacturers, OEM, airlines, airports, satellites, launchers. Boston: Kluwer Academic Publishers, 2002, xviii, 536 s. ISBN 1-4020-7151-5.

Planned learning activities and teaching methods

The course is taught through lectures explaining the basic principles and theory of the discipline. Exercises are focused on practical topics presented in lectures.

Assesment methods and criteria linked to learning outcomes

Conditions for obtaining the credit: participation in the course (80% at the minimum), submission of final work (within a specified range) and its defence. The exam is of form of defence of the final work and oral form.

Language of instruction

Czech

Work placements

Not applicable.

Aims

The course objective is to make the students majoring in aircraft familiar with the complex education and training in the area of management and marketing with a special emphasis on managing organisations of aircraft operators.

Specification of controlled education, way of implementation and compensation for absences

Lectures and exercises are compulsory, and the attendance (80% at the minimum) is controlled and recorded. The absence (in justifiable cases) can be compensated by personal consultation with the lecturer and elaboration of individually assigned topics and exercises. Individual tasks must be finished and handed in the credit week at the latest.

Classification of course in study plans

  • Programme M2I-P Master's

    branch M-LPR , 1. year of study, winter semester, 5 credits, compulsory
    branch M-LPR , 1. year of study, winter semester, 5 credits, compulsory

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

Syllabus

1. Management.
2. Management competencies and managerial task.
3. Strategic business units, external and competitive environment.
4. Internal environment of organisations, resources and value chain.
5. Competitive strategies.
6. Marketing, marketing research.
7. Product and its life cycle, marketing mix and marketing strategies.
8. Management of an organisation, organisation culture and behaviour, organisation change.
9. Management of human resources, human resource development.
10. Information management, information systems and information strategies.
11. Project management.
12. Personal effectiveness.
13. Leadership and team management.

Exercise

13 hours, compulsory

Teacher / Lecturer

Syllabus

1. Analysis of external environment - PEST.
2. Analysis of internal environment SWOT, 7S.
3. 5-factor model of competitive environment.
4. Product specifications. Pair comparison method, method of best parameters.
5. Designing competitive strategy.
6. Typology of organisations.
7. Model of organisational development.
8. Testing management competencies.
9. Increasing performance and model of the human resource development.
10. Modelling information systems (systems analysis).
11. Project planning - parameters.
12. Managing time.
13. Testing leadership skills.