Course detail

Commercial Transport

FSI-OBPAcad. year: 2017/2018

Marketing of air transport, market research, publicity and advertising, flight timetables, sale, acceptance of passengers, exposures and acceptance of documents, methods of payments, fixing rates of international air transport, reductions, passenger air transport done under special rules, documents for international cargo transport, etc.

Learning outcomes of the course unit

Orientation in the marketing aspects of air transport, in the transport conditions, in the transport documentation, in the tarifs and charges assessment, in the categories of passengers, baggages and freight and ways of their transport.

Prerequisites

none

Co-requisites

Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

Hanák, P.: Obchodná prevádzková činnosť v leteckej doprave, Žilina, 2004 (SK)
Pruša, J.: Svět letecké dopravy, Praha, 2007, Galileo CEE Service ČR (CS)
Holloway, S.: Straight and Level - Practical Airline Economics, 2008, Ashgate (EN)
Bazargan, M.: Airline Operations and Scheduling, Ashgate, 2010 (EN)

Planned learning activities and teaching methods

The course is taught through lectures explaining the basic principles and theory of the discipline. Exercises are focused on practical topics presented in lectures.

Assesment methods and criteria linked to learning outcomes

Obtaining of the credit is based on the continuous control of knowledge during all the semester and presentation of assigned tasks aimed at examples of practical application of the subject matter.

The examination is of write and oral form and it is based on three questions and discusion.

Language of instruction

Czech

Work placements

Not applicable.

Aims

Introduction to the basic problems of busines operation in the regular air transport of the passengers and cargo. Explaining of the definitions due to air transport, verification of the theoretical knowledges and acquisition of the practical knowledges by student's own work.

Specification of controlled education, way of implementation and compensation for absences

Lectures and exercises are compulsory. The absence (in justifiable cases) can be compensated by personal consultation with the lecturer and elaboration of individually assigned topics and exercises.

Classification of course in study plans

  • Programme M2I-P Master's

    branch M-LPR , 2. year of study, winter semester, 4 credits, compulsory

Type of course unit

 

Lecture

39 hours, optionally

Teacher / Lecturer

Syllabus

1. Introduction, history, outline
2. Air transport licencing, agreenments
3. Air transport marketing
4. Revenue management
5. Flight schedules
6. Airlines
7. Aircraft used in the air transport
8. Transport of passengers
9. Documents for passenger transport
10. Tariffs for passenger transport
11. Transport of baggages
12. Cargo transport
13. Tariffs and documents for cargo transport

At least 60% attendance at the lectures is required. The form of the check is the attendance list. The exam is written, the student has to answer two selected questions. Part of the evaluation is also the quality of self-produced work.

Exercise

13 hours, compulsory

Teacher / Lecturer

Syllabus

Students create short works dealing with current trends in the sale of air transportation and case studies.
The condition of granting the credit is the processing and presentation of the given topic.