Course detail

Competitive Intelligence

FP-FciPAcad. year: 2017/2018

The course is focused on obtaining of information about competition in legally and ethically way. The aim of the course is to provide students theoretical foundations and methodology necessary for obtaining of information about competition in legally and ethically way. Emphasis is placed on learning the procedures for the analysis of the information obtained as a basic procedure.

Learning outcomes of the course unit

Students will understand modern approaches and methods for gathering and evaluating information about a competitor, about the competitive environment including the creation of added value which is needed to obtain intelligence. Students will become familiar with the software tools used in Competitive Intelligence. They will also master the protection of business secrets of the company.

Prerequisites

The process of strategic management, business analysis professional environment, analysis of internal company factors, basic computer skills.

Co-requisites

Not applicable.

Recommended optional programme components

Not applicable.

Recommended or required reading

BARTES, F. Competitive Intelligence. Skriptum. VUT v Brně, Fakulta podnikatelská. Brno: Akademické nakladatelství CERM, s. r o., 2012. ISBN 978-80-214-4613-7. (EN)
FULD, L, M., 1995: The New Competitor Intelligence. The Complete Resource for Finding, Analysing, and Using Information About Your Competitors. 1995. 482 p. ISBN 0-471-58508-4. (EN)
KAHANER, L., 1997: Competitive Intelligence. New York: Simon & Schuster, 1997. ISBN 978-0-684-84404-6. (EN)
BARTES, F. Competitive Intelligence. Základ pro strategické rozhodování. Ostrava: KEY Publishing, 2012. ISBN 978-80-7418-113-9. (CS)
LIEBOWITZ, J. Strategic Intelligence. New York: Auerbach Publications, 2006. 223p. ISBN 978-0-8493-9868-1.

Planned learning activities and teaching methods

Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.

Assesment methods and criteria linked to learning outcomes

Knowledge is validated by exam that takes place in writing. Student receives three questions whose answers has defined by timeframe. Student´s skills are tested on the elaborating of semester work.
The test is classified according to ECTS.
Requirements for finalization (weight):
- Term paper: 30%
- Final exam: 70%

Language of instruction

Czech

Work placements

Not applicable.

Course curriculum

Introduction
Intelligence analysis information
Competitive intelligence (CI) cycle
Selected methods for CI
Counter Competitive Intelligence (CCI)
Organizational forms of CI
The process of implementation of CI in the company

Aims

The aim is to enable students to understand the issues of information systems which are necessary to gather information about competitors and equip students with skills for obtaining legal information about competitors and their subsequent evaluation.

Specification of controlled education, way of implementation and compensation for absences

Checking the results of independent work on assigned tasks.

Classification of course in study plans

  • Programme MGR Master's

    branch MGR-UFRP , 2. year of study, summer semester, 4 credits, elective

Type of course unit

 

Lecture

20 hours, optionally

Teacher / Lecturer

Exercise

10 hours, compulsory

Teacher / Lecturer

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