Course detail
Competitive Intelligence
FP-FciPAcad. year: 2017/2018
The course is focused on obtaining of information about competition in legally and ethically way. The aim of the course is to provide students theoretical foundations and methodology necessary for obtaining of information about competition in legally and ethically way. Emphasis is placed on learning the procedures for the analysis of the information obtained as a basic procedure.
Supervisor
Department
Learning outcomes of the course unit
Students will understand modern approaches and methods for gathering and evaluating information about a competitor, about the competitive environment including the creation of added value which is needed to obtain intelligence. Students will become familiar with the software tools used in Competitive Intelligence. They will also master the protection of business secrets of the company.
Prerequisites
The process of strategic management, business analysis professional environment, analysis of internal company factors, basic computer skills.
Co-requisites
Not applicable.
Recommended optional programme components
Not applicable.
Recommended or required reading
BARTES, F. Competitive Intelligence. Skriptum. VUT v Brně, Fakulta podnikatelská. Brno: Akademické nakladatelství CERM, s. r o., 2012. ISBN 978-80-214-4613-7. (EN)
FULD, L, M., 1995: The New Competitor Intelligence. The Complete Resource for Finding, Analysing, and Using Information About Your Competitors. 1995. 482 p. ISBN 0-471-58508-4. (EN)
KAHANER, L., 1997: Competitive Intelligence. New York: Simon & Schuster, 1997. ISBN 978-0-684-84404-6.
(EN)
BARTES, F. Competitive Intelligence. Základ pro strategické rozhodování. Ostrava: KEY Publishing, 2012. ISBN 978-80-7418-113-9. (CS)
LIEBOWITZ, J. Strategic Intelligence. New York: Auerbach Publications, 2006. 223p. ISBN 978-0-8493-9868-1.
Planned learning activities and teaching methods
Lectures consist of an explanation of basic principles, methodology of the discipline, problems and their solutions.
Exercises promote the practical mastery of subject presented in lectures or assigned for individual study with the active participation of students.
Assesment methods and criteria linked to learning outcomes
Knowledge is validated by exam that takes place in writing. Student receives three questions whose answers has defined by timeframe. Student´s skills are tested on the elaborating of semester work.
The test is classified according to ECTS.
Requirements for finalization (weight):
- Term paper: 30%
- Final exam: 70%
Language of instruction
Czech
Work placements
Not applicable.
Course curriculum
Introduction
Intelligence analysis information
Competitive intelligence (CI) cycle
Selected methods for CI
Counter Competitive Intelligence (CCI)
Organizational forms of CI
The process of implementation of CI in the company
Aims
The aim is to enable students to understand the issues of information systems which are necessary to gather information about competitors and equip students with skills for obtaining legal information about competitors and their subsequent evaluation.
Specification of controlled education, way of implementation and compensation for absences
Checking the results of independent work on assigned tasks.
Type of course unit
eLearning
eLearning: currently opened course